London Fashion Week 2014 came and went like a whirlwind, but it’s definitely left a lasting impression with us. Lucky for us, we got to take part of this year’s fun with Schwarzkopf by attending the Felder + Felder S/S15 show. Being a whole season ahead is always the most challenging thing for us when it comes to LFW, but Felder + Felder transported us ahead to spring without a hitch.
Felder + Felder designs are a prime example that high fashion doesn’t mean unwearable. Whilst we watched the show we eagerly pointed and picked out all of the pieces we would kill to have in our spring summer wardrobe; the collection felt very feminine and without being overly so. Amongst the romance of the more flowing fabrics were more structured leather numbers which added the perfect amount of edge to the collection. My personal favourite touch which ran throughout the collection were the all american classic cowboy boots. There’s just something about a good pair of boots paired with a summer outfit that is just so effortlessly stylish.
Whilst we fawned over the clothes, we couldn’t help but notice some seriously 60’s inspired hair and makeup. The look tied in very much with the new wave of bohemian trends which are set to be big next season, with makeup kept to the obligatory 60’s flick and a sweep for bronzer for that sunkissed complexion. The ‘do all of the models sported was the creation of none other than Schwarzkopf’s resident hair genius Armin Morbach, who used a young Bridget Bardot as his muse. We were invited backstage to see Armin demonstrate exactly how he created the look. Naturally, we had our notebooks at the ready!
“My inspiration for this look is a young Brigitte Bardot. It’s glamorous with a little bit of a hippy feeling, which I love. I used the Schwarzkopf got2b Powder’ful Volumizing powder to the roots to add volume, then backcombed it and secured it in place using Schwarzkopf got2b Rise ’n Shine hairspray close to the roots. The key to creating the loose waves is to gently curl the hair from the middle parting. To provide extra bounce and vitality I used the Schwarzkopf essence ULTIME Omega Repair BB Beauty Balm, which also helped to tame any fly-away hair before the models went out on to the catwalk.” – Armin
We love how this look not only translates beautifully on the catwalk but is wearable as part of an everyday look for all kinds of face shapes. Armin demonstrated just how easy it is to recreate with a helping hand from some of Schwarzkopf’s hair heroes – it’s fair to say we won’t be holding out til spring to try this one at home!
To find out more about Schwarzkopf and the products used in the look, visit www.schwarzkopf.co.uk