Written by Maria Nichol

Take on 2021 feeling beautiful on the inside and out with our January Beauty Saviours Edit. Welcome in the new year with nourishing formulas and active ingredients for head to toe revitalisation – think high-value full-sizes from INIKA and Oh K!, plus a double offering from new brand to LiB Sleep Smug.  Our Haul of Fame is a full-size illuminating peel-off mask from the experts at skinChemists (worth £43)… it’s time to rid the dull and reveal your natural glow! And that’s not all, as our Member Reward, subscribers will get £5 off any collection of their choosing.



This month’s Haul of Fame is a luxurious results-driven treatment from skinChemists – the Rose Illuminating Glow Peel Off Mask. Full-size and worth £43, love the skin you’re in with this formula that transforms dull dry skin to reveal your natural radiance. Acai berry and paeonia flower extracts illuminate and leave skin smoother –  the perfect pick me up to offset those January blues!



For this month’s Member Reward, we’re giving our subscribers the chance to get £5 off a collection of their choice – just use the code ‘LBCOL5’ at the checkout. So if you’ve had your eye on a particular edit towards the end of last year, now is the time to treat yourself!



Our Beauty Saviours Edit will feature four incredible drops, coming on 4th, 11th, 18th, 25th January. Come back each Monday to see which five products will be landing on the Beauty Counter that week.


THE DROPS (In random order)


In this drop, we have a full-size Certified Organic Lip Serum from INIKA worth £21 – this brand new vegan formula is infused with skin-loving ingredients for deep hydration and protection. Plus we have a bedtime accessory from Sleep Smug, a soothing cream from Weleda, a shower time must from Foamie and a gorgeous gel mask from Beauty Blvd. 

INIKA Certified Organic Lip Serum (5ml) –Nutrient-rich lip care this way… infused with skin-loving ingredients, this certified organic serum provides deep hydration and protection. 

Foamie Papaya & Oat Milk 2 in 1 Body Bar (80g) – Make your shower time a conscious one with this cruelty-free, vegan and 100% plastic-free body bar from Foamie.

Weleda Almond Soothing Facial Cream (7ml) – Day and night care for sensitive skin, this soothing facial cream protects and calms the face to leave it looking and feeling radiant.  

Beauty Blvd Divine Hydra-Gel Lip Mask (6g) – Loaded with nourishing, plumping, anti-oxidant rich ingredients, this lip mask is perfect for a self-care moment. 

Sleep Smug Contoured 3D Blackout Sleep Mask – Wink Print Blue – Rest easy with this Sleep Smug contoured sleep mask, designed to block out any unwanted light so you can wake feeling restored and refreshed. 


This drop sees a full-size Gold Collagen Hydrogel Mask worth £10 – glow for gold with this luxe treatment that leaves the skin feeling hydrated and refreshed. And that’s not all, we have a face rescue formula from Lab Series, a second accessory drop from Sleep Smug, a glorious scent from Sassy Shop Wax and a sculpting gel from e’lifexir Natural Beauty.

Gold Collagen Hydrogel Mask – Glow for gold with this luxurious hydrogel mask that leaves the skin feeling hydrated and refreshed.

Sleep Smug Contoured 3D Blackout Sleep Mask – Cherry Blossom Print – Rest easy with this Sleep Smug contoured sleep mask, designed to block out any unwanted light so you can wake feeling restored and refreshed.

 Lab Series Age Rescue Face Lotion (7ml) – A lightweight moisturiser that helps combat the appearance of fatigue and the first signs of ageing.

Sassy Shop Wax Bedtime Baby Wax Melt Bar (50g) – This gorgeous scented wax bar is a soothing bedtime treat, with a blend of mandarin, lavender, chamomile, neroli and lily of the valley with bottom notes of hay and musk.

e’lifexir Natural Beauty Push-Up Buttocks Sculpting Gel (40ml) – Sculpt and redefine with E’lifexir’s Push-up Buttocks Sculpting Gel, that shapes in three steps. 



It’s all about detoxing and soothing with this drop. We have a full-size detoxing Glycolic Toner from new brand to LiB Primark – 5% glycolic acid, watermelon and pineapple extract work together to restore clarity, leaving the skin looking brighter and more youthful. Plus we also have a zero- impact shampoo bar from Friendly Soap, a refreshing body lotion from Lavera, a second scent offering from Sassy Shop Wax and a variety of moisturising balms from Smith’s.

Primark Glycolic Toner (150ml) – Shine bright with this glycolic toner that restores the complexion’s clarity while working on a brighter, healthier glow. 

Friendly Soap Shampoo Bar – Lavender & Geranium (20g) – Zero-impact shampoo bar packed with do-good ingredients, this shampoo bar nourishes and conditions to promote healthy hair growth. 

Lavera Refreshing Body Lotion (200ml) – An invigorating body lotion to instantly soften and condition the skin. 

Smith’s 1. Rose & Mandarin Lip Balm Tin (22g) 2. Tropical Ambrosia Balm Tin (22g) 3. Tropical Ambrosia Lip Balm Tube (14.2g) – Give your lips some extra love with these Smith’s lip balms in three varieties. 

Sassy Shop Wax Snow Pixie Wax Melt Bar (50g) – This sumptuous scented wax bar will fill your home with the glorious scent of vibrant and sweet bubblegum, banana, pear and musk notes.



In this week’s drop, we have a full-size illuminating super serum from Oh K! worth £15 – the brand new vegan formula harnesses hyaluronic acid to hydrate the skin and leave it with a dreamy, dewy finish. Plus we have a transformative cleanser from Crabtree & Evelyn, a lip saviour from Benecos, a restoring eye mask from Beauty Blvd and a multitasking facial formula from Olehenriksen. 

Oh K! Chok Chok Illuminating Serum (30ml) – Packed with goodness, this super serum enhances and illuminates the skin, revealing your natural glow. 

Crabtree & Evelyn Soft Touch Face Foam (15ml) –  A gorgeous daily cleanser that transforms from a gel to a dreamy foam, removing dirt and intensely hydrating to leave the skin looking radiant. 

Benecos Natural Lip Balm – Orange (4.7g) – Fresh and fruity, this natural lip balm is guaranteed to soothe and protect.

Beauty Blvd Divine Hydra-Gel Eye Mask (20g) – Revitalise the eyes with this Divine Hydra-Gel Mask, the fast track to smooth, radiant skin.
Olehenriksen Truth Juice™ Daily Cleanser (7ml) – A seriously juicy cleanser that removes stubborn dirt while energising the skin to leave you refreshed and ready to take on the day.