We have often wondered the secret behind the luscious locks of esteemed models and Fashion’s elite, regarding catwalk hair beyond the skills of us mere mortals. That was until we exposed one of the hair industry’s best kept secrets: Color Wow. This hair hero, featured in our 10 Year ICONS Beauty Box, is our fail-safe when it comes to tackling a hair related crisis, bringing the allure of the catwalk to our very own beauty look, and now to yours.

DREAMCOAT is an anti-humidity hair treatment that actually works – trust us. It really is a supernatural sealant, offering never-before-achievable humidity proofing plus the glossy, rich texture of your dreams. Want catwalk worthy hair? Grab your Color Wow and follow these steps to get the most out of your product.

THE ROUTE TO MODEL-WORTHY HAIR

  1. After shampooing and conditioning, apply DREAMCOAT to damp, towel-dried hair. If desired, a Color Wow Cocktail can be used before.
  2. Divide hair in sections, then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair.
  3. Comb through to distribute product evenly.
  4. Blow dry, section by section, using a brush to hold each section taut while directing dryer heat (set at medium to elevated temperature) down hair lengths until section is completely dry.

And voila! Hair of dreams that lasts up to two to three shampoos.

YOUR EXCLUSIVE OFFER

Get 20% OFF your first Colour Wow order using code CWLIB2018.
This will exclude kits and will run until 31 December 2018.

BUY YOUR 10 YEAR ANNIVERSARY ICONS EDITION!