Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
FARMOLOGIE’S NEW FACE
BAFTA nominee Jasmine Jobson has been named the new face of the Farmologie brand! The star started using the brand’s products after suffering from psoriasis for the last nine years, and claimed it reduced her patches by 50% in the first three months.
Of the brand, she said: “Farmologie products have changed my life and I’m excited to be working with a brand that I truly believe in. Having psoriasis impacted both my mental and physical health, and it wasn’t until I started using Farmologie that I finally saw a difference. By joining the team at such an exciting time, I hope to show people that you can embrace your skin issues and still be skin confident – I want to break the taboo of having skin conditions, such as eczema and psoriasis, and Farmologie is the perfect partner to help me do this.”
SOAP AND GLORY’s UPLIFTING RANGE
British brand Soap & Glory have announced the launch of its new bath and body range in collaboration with fragrance leader Givaudan – Uplift is a luxe range of rejuvenating products designed to boost your mood and uplift your senses. Soap & Glory believe your shower-time should be as boosting and beneficial as your skincare routine, and the collection will include a body wash, body polish and in-shower moisturiser.
BOBBI BROWN X NEEDLE AND THREAD
Renowned makeup label Bobbi Brown Cosmetics has collaborated with British womenswear brand Needle & Thread on its The Pretty Powerful Campaign to celebrate women. They have created a limited edition embroidered makeup pouch that houses its best selling Long-Wear Cream Shadow Stick in Golden Pink, Pot Rouge in Powder Pink, Mini Smokey Eye Mascara, Mini Soothing Cleansing Oil and Mini Vitamin Enriched Face Base.
NEWNESS FROM ELEMIS
Newness from Elemis alert! The skin experts have just launched the Pro-Collagen Marine Moisture Essence, a liquid treatment that provides 24-hour hydration, inspired by Korean beauty and possessing potent anti-ageing actives. And, they’ve also announced the Pro-Collagen Renewal Serum, a skin-kind formula that mimics the clarifying, skin-smoothing results of retinol, all whilst balancing and protecting moisture levels.
