Written by Annie Whitfield // Edited by Dean Smith

This year, our Latest in Beauty Advent offering has a whole new meaning. It’s not simply an amalgamation of must-have products and brands, it’s a new collection that represents a whole ‘new world’ of beauty. Inside, you’ll find brands that are mindful, innovative, inclusive and forward thinking.

The products will be individually wrapped and numbered, offering a unique 24 days of advent experience. The 2021 edit features some brands seen ONLY in this round up, and some products made specifically for this campaign and delivers a total value of £360, our highest ever. So, let’s break it all down for you…


“While there are some brands and products that have stood the test of time and maintain cult status, we do also look to discover new, forward-thinking brands and products. Beauty is forever changing and LiB aims to reflect that.“ – Lauren, LiB Sales Director


Murad Vita-C Triple Exfoliating Facial
This triple-exfoliating facial, with gold-stabilised vitamin C gently but effectively exfoliates the skin to brighten, boost radiance and truly reinvigorate the complexion. Clinically proven to smooth texture as effectively as a microdermabrasion, this facial-in-a-bottle will leave your skin looking healthy and hydrated.

Elizabeth Arden PREVAGE® Anti-Aging Daily Serum 2.0
The potent and fast-working anti-aging serum, that now contains ultra antioxidant power, is a powerful serum that helps to visibly reverse aging signs and protect your skin barrier against environmental damage for results that show a younger and visibly healthier looking skin surface.

Natura Ekos Tukumã Hand Cream
This lightweight treatment is enriched with replenishing tukumã crude butter and stimulates the natural production of hyaluronic acid and acts as an anti-signs for the hands. With this natural, ultra hydrating formula, your hands will be free-from any dry or cracked skin and will feel moisturised, nourished and loved after usage.

Naturtint Hair Food – Goji Revitalising Mask
This Revitalising Mask is formulated with 99% naturally derived ingredients and enriched with Goji, a superfood that is rich in antioxidants, polysaccharides and proteins. It hydrates, revitalises and softens the hair from root to tip, breathing life into tired, dull or dry locks.

Natura Siberica Blueberry Overnight Renew Face Cream-Mask
This Renew Face Cream-Mask is an overnight skincare superhero, hard at work while you sleep. This natural yet complex formula helps to smooth fine lines and even-out your skin tone to leave your face looking refreshed and radiant when you wake up.


“More and more at LiB we try to work with brands that are truly inclusive, whether that’s with their shade ranges, how they present their products or how they include a diverse, representative cross section of people in their campaigns. Effective beauty is always at the heart of what we look for, but a great brand does both.” – Lauren, LiB Sales Director
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BBB London Ultra Slim Brow Definer
Enriched with natural antioxidants including vitamin E and C, this slim, glide on brow pencil easily mimics individual hairs to ensure pinpoint precision. Easy to use and versatile, this definer is a brow essential whether you want to enhance your natural shape or create a dramatic and defined look.

Molton Brown Fiery Pink Pepper Bath & Shower Gel
A pamper time essential that will fill your shower with a rich and rejuvenating scent, this shower gel is a true body refresher. Enrich your body with the scent of crushed sweet spices and a paradise inspired aroma from this luxury shower gel that will truly transform any daily routine.

Studio 10 Lip Perfecting Balm Gloss
High-performing, long-wearing and non-sticky, this nourishing balm gloss keeps the lips nourished while enhancing them with an ultra-flatting peachy-gold shimmer. Perfect for an everyday look or full glam finish, this gloss can be worn on its own or over the top of lipstick to give a textured and moisturised looking finish.

Brushworks HD Angled Kabuki Brush – Unicorn
Buff and blend your base to perfection with the Brushworks HD Kabuki Brush. Part of the premium brush range, this ultimate beauty tool makes blending makeup products quick and easy. With the perfectly angled edge, this brush can be used to buff liquid, powder and cream products into the skin.

Fudge Professional Blow Dry Aqua Primer
Prep and prime your hair with this lock-loving product that ensures maximum volume and hold once styled but also provides a protective layer on your hair too. Infused with nourishing ingredients like hyaluronic acid, this caring gel is a true hair-hero.


“Finding beauty that delivers great results is one of the most important things when we’re considering who we want to feature in our edits. When a brand delivers a truly effective product, whilst ALSO being mindful of their impact on the planet and environment, that’s all the better. “ – Lauren, LiB Sales Director

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Rabot1745 Cacao & Almond Bath & Body Oil
With a mix of antioxidant-rich cacao and nourishing sweet almond oil, this bath oil makes for an aromatic and relaxing treat that moisturises the skin and relaxes the mind. A truly indulgent experience, these natural ingredients will help to nourish your body and leave you feeling smooth and clean after using.

Aromatherapy Associates De-Stress Muscle Gel
This best-selling De-Stress Muscle Gel cools inflamed muscles before imparting a deep, comforting warmth throughout your body. With invigorating black pepper and warming ginger, this soothing blend of perfectly paired scents is the ideal relaxing antidote to an intense workout.

Faith in Nature Shea & Argan Shampoo Bar
This completely natural shampoo bar is made from a solid shampoo base and is 100% plastic free. Enriched with fair trade shea butter and argan extracts, this moisturising and nourishing formula will gently cleanse your hair leaving your locks feeling naturally hydrated and soft.

Nuxe Organic Marine Seaweed Skin Correcting Moisturising Fluid
This organic* moisturising fluid is the ultimate skin smoother and complexion perfecter. With a marine seaweed extract that gives skin a flawless mattified finish, this formula will work hard to optimise your skin’s hydration and works for normal to combination skin.
*Certified ORGANIC

Umberto Giannini Flowerology Bergamot + Lemon Oil Vegan Super Serum
97% natural, vegan and cruelty free, this super serum is formulated to de-frizz, protect and repair dry, damaged, coloured and bleached hair. With hair-loving ingredients such as sunflower seed, bergamot, lemon oil extract, pro-vitamin B5 and vitamin E, this formula will leave your hair feeling nourished and smooth.

Crabtree & Evelyn Bali Volcanic Ash Face Mask
With volcanic ash and bamboo charcoal powder, this creamy, hydrating face mask draws out impurities to leave skin balanced and looking even. These naturally derived ingredients will work with your skin’s natural barrier to help your complexion have a smooth and naturally healthy looking complexion after usage.

delilah Eye Line Long Wear Retractable Pencil – Coal
The super-soft, creamy texture of this long-wear waterproof eyeliner, with built-in sharpener, has intense colour and glides onto the eyes without smudging or fading for up to 12 hours. Enhance the shape of your eye or blend out for a soft subtle wing, this easy to use non-budging formula can be used to create any desired look.

“Innovation is always key. We look for brands who really stand out for pushing beauty forward, whether that’s in their ingredients, formulations, materials or launching with new products to reflect the changes in science.”  – Lauren, LiB Sales Director


Oribe Power Drops Damage Repair Booster

This highly concentrated treatment serum is expertly formulated with linoleic acid that provides an intense dose of essential nutrients. This complex serum has been specifically designed to help rebuild and restore dry, damaged, time-weakened hair. Expect to see hydrated and healthy looking locks after usage.

philosophy purity one-step facial cleanser
This skin-loving 3-in-1 cleanser melts away dirt, oil and makeup, whilst toning and hydrating the complexion. With multiple skin benefits packed into this hard working cleanser, this formula is gentle and soothing to the skin even on the most delicate areas of the face.

Natura Siberica Blueberry Overnight Renew Face Cream-Mask
This Renew Face Cream-Mask is an overnight skincare superhero, hard at work while you sleep. This natural yet complex formula helps to smooth fine lines and even-out your skin tone to leave your face looking refreshed and radiant when you wake up.

QMS Medicosmetics Intensive Eye Care Cream
With its multi-action formulation that showcases natural firming extracts and intensely moisturising ingredients, this Intensive Eye Care Cream provides directly targeted treatment to the delicate skin of the eye zone and will help to reduce the appearance of fine lines, wrinkles and dark circles.

Nailberry L’Oxygéné Oxygenated Nail Lacquer
In an ultra glossy, non-chipping formula, enjoy the chicest at-home manicure. Showcasing an easy to use applicator brush these nail-varnishes offer the highest quality finish with minimal effort required, indulge in either a rusty red-brown, a lavender-grey, vintage pink or deep burgundy shade.

James Read H2O Tan Drops Face
Your new go-to product for a natural, glowing and healthy looking complexion. These water base tan drops will work in partnership with your daily skincare essentials, transforming your favourite moisturiser, foundation, or serum into a made to measure self-tan that leaves your skin looking radiant.

Invisibobble ORIGINAL Luscious Lashes
These spiral hair ties are scientifically proven to cause less damage, less marks and less pain in the hair whilst using. The secret lies in the shape, which distributes pressure evenly on your ponytail, while ensuring a strong and comfortable fit.

Dr. Lipp Superfood Elderberry Tint
A 100% natural multi-award-winning moisturising tint made from superfood elderberry pigment; a natural plant pigment in a burgundy shade that is rich in natural antioxidants. This versatile and innovative formula can be used on the lips, cheeks and eyelids for a subtle but stand-out wash of colour.

Stayed tuned for a closer look at our Forward Thinking and Inclusive brands…

The 24 Days of Advent – The Beauty Edit is on sale now.