Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
KVD VEGAN BEAUTY LAUNCHES RECYCLABLE PALETTE
No mirrors, magnets or metal here… KVD Vegan Beauty have just launched their very first fully recyclable eyeshadow palette. A real leap forward for beauty, this Edge of Reality palette contains 14 highly pigmented vegan shadows (six mattes and eight wet/dry shimmers). High drama, low environmental impact. When the pans are all empty, you’ll be able to recycle their casing with your plastics, and the outer palette with your paper goods.
GARNIER GOES PLASTIC FREE
Garnier is going greener this week, debuting their first plastic-free shampoo range – they’re also one of the first big retailers to be creating something like this. The shampoo bars are 94% plant-based, 97% biodegradable and packaged in 100% recyclable cardboard boxes. There are four initial varieties to choose from – coconut, oat, ginger or honey – all of which promise zero waste. The waste reduction revolution is here!
REVOLVE X SHAY MITCHELL
Actress Shay Mitchell will get you in the spirit of Christmas if her new collaboration is anything to go by. She’s teamed up with REVOLVE clothing to create a must-have collection of beauty essentials from a number of big brands, all available inside a sleek beauty bag too!
TRY IT ON WITH PINTEREST
Pinterest just got a whole lot more exciting! They’ve recently introduced a ‘Try On’ feature, which allows users to find the perfect shade of their favourite makeup products. This follows the launch of the skin tone ranges earlier on in the year with the same aim to champion inclusivity on the platform. Users will be able to get recommendations of relevant lipstick shades, and so far brands like Charlotte Tilbury, M.A.C, Clinique and Bobbi Brown, along with small independent brands, are all getting involved.
