THE 2024 PURE GLOBAL BEAUTY AWARDS EDIT LINEUP

Savaip® – Gel-to-Milk Cleanser

BEST NEW CLEANSER

Transforms into a creamy foam, gently removing makeup and impurities. Enriched with oat extract, allantoin, and lactic acid for a hydrated, balanced complexion.

Savaip® – Plump-Glow Milky Toner

BEST SKIN CARE ICON

Enhances your skin’s glow with a milky texture. Contains Wastar™ Lavender, glycerin, and panthenol for a revitalising, pampering experience.

Westlab – Balance Bath Salt

BEST NEW BATH AND SHOWER PRODUCT / BEST NATURAL AND ORGANIC ICON / BEST WELLNESS ICON

Proven to balance mind and body, this bath salt supports hormone balance, skin health, and relaxation. Features magnesium and a certified organic mood-boosting scent.

Anara Skincare – Radiance Moisturiser

BEST NEW MOISTURISER

Revitalises dull skin with vitamins and essential fatty acids. Hyaluronic acid hydrates, while bakuchiol and saffron firm and even out skin tone. Suitable for use on face, neck, and eye area.

Anara Skincare – Rejuvenating Eye & Face Serum

BEST NEW SERUM

Deeply hydrating serum with hyaluronic acid and glycerin. Bakuchiol and extracts like frankincense help reduce fine lines and pigmentation for a radiant complexion.

Yardley London – Gardenia & Cassis Eau de Toilette

BEST NEW FRAGRANCE

Inspired by diverse flowers, this fragrance blends cassis, fruit blossoms, creamy gardenia, and woody amber for a cocoon-like finish.

MAGNITONE – Bamboo Swipes

AWARD WORTHY BRAND

Reusable and eco-friendly, these microfiber pads remove makeup with just warm water. Soft and ideal for sensitive skin, they can be washed and reused thousands of times, eliminating the need for disposable cotton pads.

Ohanna Wonders Capo Shampoo Bars – Densité Shampoo Bar

BEST NEW HAIR AND SCALP PRODUCT

This nourishing shampoo bar adds body and lift to fine hair, with bergamot extract for a delightful fragrance.

Ohanna Wonders Capo Shampoo Bars – Argan Shampoo Bar

BEST NEW HAIR AND SCALP PRODUCT

Packed with coconut and argan oils, this bar hydrates, moisturises, and cleanses hair, while cocoa butter reduces frizz.

Ohanna Wonders Capo Shampoo Bars – Recovery Shampoo Bar

BEST NEW HAIR AND SCALP PRODUCT

A 2-in-1 bar designed to remove salt and chlorine after swimming, leaving hair light and lustrous.

BOLDIFY – Hairline Powder – Dark Brown

BEST NEW HAIR AND SCALP PRODUCT

Instantly transforms sparse areas and root regrowth with water-resistant powder. Infused with conditioning squalane, it offers a natural finish with a built-in mirror and applicator puff for convenience.

Matis Paris – Nutri CC

BEST NEW COMPLEXION PRODUCT

This illuminating CC cream unifies the complexion with encapsulated pigments and adapts to all skin tones. The lightweight formula provides an even skin texture and sun protection with SPF 10.

AB BIO – Absolute Youth Cream

BEST NEW NATURAL BEAUTY PRODUCT

Formulated with Japanese nanotechnology, this cream boosts metabolism, lymphatic drainage, and blood flow. Reduces wrinkles by 40% in 28 days, improving radiance, elasticity, and hydration.

GinGingers – Apple Cider Vinegar Gel

BEST NEW NATURAL BEAUTY PRODUCT

A multi-tasking gel that supports pH balance, tones, exfoliates, and targets skin issues. Made with cold-processed ingredients, it’s eco-friendly, antibacterial, and vegan.

Fudge Professional – Clean Blonde Damage Rewind Shampoo

BEST HAIR CARE ICON

This purple shampoo neutralises brassy tones and strengthens hair with Opti-PLEX Technology, making it 90% stronger and 10 times smoother. Infused with a long-lasting fragrance.

Sheen’s Botanicals – Toning and Restorative Abdomen Cream

BEST NEW INDIE BRAND

Designed for post-pregnancy, this cream restores skin elasticity with botanicals, hyaluronic acid, collagen, and vitamin E, offering a soft, light texture.

Donna May London – Lip & Cheek Pencil – Blue Red

BEST NEW LIP PRODUCT

A flattering red that suits all skin tones, this pencil makes it easy to achieve the perfect red lip.

Donna May London – Lip & Cheek Pencil – Orange Red

BEST NEW LIP PRODUCT

This versatile pencil delivers a striking orange-red shade that enhances every skin tone, perfect for both lips and cheeks.

Almora Botanica – Serum for Fine Lines

BEST NEW SERUM

This serum smooths fine lines and wrinkles, deeply hydrating and protecting the skin with a blend of seven natural oils and adaptogens.

Tilk! – Adore Me DÉCOLLETÉ CREAM

BEST NEW BODY CARE PRODUCT

Rich in alfalfa and bakuchiol, this cream cares for the delicate décolleté area, reducing fine lines and supporting natural skin renewal.

MORAL – Radiant Blend Serum

BEST NEW SERUM

A lightweight, fragrance-free serum that provides deep hydration, plumps skin, and improves tone and texture with BRC-5™ technology.

CellCosmet – CellLift Serum

BEST NEW SERUM

This award-winning serum revitalises and firms skin with CytoPep™ cellular extracts, reducing fine lines and enhancing texture for a youthful glow.

MOONEILA – Her Majesty Lotion

BEST NEW NATURAL BEAUTY PRODUCT

Infused with platinum, this lotion boosts moisture and firmness with 5% niacinamide for a bright, supple complexion.

Harrogate Organics – Natural Repair Magnesium Oil Spray

BEST WELLNESS ICON

Award-winning spray with magnesium chloride from the Zechstein Sea, it supports muscle function, mood, sleep, and overall health.

Dr Organic – Ageless Overnight Recovery Oil

BEST NEW NATURAL BEAUTY PRODUCT

This facial oil hydrates deeply overnight with organic seaweed and marine extracts, leaving skin softer, smoother, and plumper by morning.

Philip Kingsley – Elasticizer

BEST HAIR CARE ICON

This hair mask restores elasticity and reduces breakage with nourishing ingredients like Hydrolyzed Elastin and Olive Oil. Fragrance-free.

So…? – Paris Romance Body Mist

BEST NEW FRAGRANCE

Capture the essence of Paris with this mist, featuring floral pink pepper and mandarin top notes, a spicy orange blossom heart, and a woody cedarwood and musk base.

MUA – Metamorphosis Colour Changing Lip & Cheek Oil

BEST NEW LIP PRODUCT

Adapts to your skin’s pH, turning into a perfect flushed pink. Enriched with jojoba oil and vitamin E, it nourishes while adding a natural tint.

Manucurist – Active Glow – Raspberry

BEST NEW HAND, FOOT OR NAIL PRODUCT

This colour-care hybrid perfects and nourishes nails with a rosy glow, regenerating them in one step.

Delavie – Aeonia Age Defying Serum

AWARD WORTHY BRAND

Using Certified Space Technology™, this serum restores moisture and reduces signs of ageing like fine lines and dark spots, suitable for all skin types.

NailKind – Plumping Top Coat

BEST NEW HAND, FOOT OR NAIL PRODUCT

Achieve a gel-like shine and plumped look with this top coat, enhancing your mani with a single coat for a smooth, protected finish.

NailKind – Natural Nail Wear – Pillow Talk

BEST NEW HAND, FOOT OR NAIL PRODUCT

A delicate pink that’s easy to apply, this cruelty-free, vegan polish is kind to nails and quick-drying.

Forest Beauty – 24k Gold and Collagen Lifting Mask

BEST SKIN CARE ICON

A biodegradable mask with 24k gold, collagen, Q10, and French oat extract, designed for a radiant complexion and firm skin.

Forest Beauty – Kombucha Treatment Mask

BEST NEW FACE MASK OR EXFOLIATOR

This lightweight, biodegradable mask offers deep absorption with tea polyphenols and kombucha extract, balancing and brightening skin.

Freshwipes – Intimate Wipes (Unscented)

BEST NEW SEXUAL OR INTIMATE CARE PRODUCT

Gentle and effective, these antibacterial wipes are designed for intimate areas, protecting against bacteria and reducing irritation.

Aetās – The Cleanser

BEST NEW CLEANSER

A gentle cleanser with macadamia and argan oils that removes impurities and moisturises. Contains ceramide-like amino acids for deep pore cleansing.

Aetās – The Moisturizer

BEST NEW MOISTURISER

An ultra-hydrating shield that penetrates rapidly to keep skin soft, supple, and smooth, forming an instant veil upon application.

Aetās – The Lotion

BEST NEW SERUM

A fast-absorbing lotion that delivers moisture and nutrients throughout the skin, leaving it hydrated, firm, and radiant.

BOLDIFY – Hairline Powder – Dark Blonde

BEST NEW HAIR AND SCALP PRODUCT

Instantly conceals sparse areas and root regrowth with water-resistant powder, offering a natural finish with a built-in mirror and applicator.