Welcome to the ultimate celebration of British beauty, where charm meets innovation and tradition dances with the modern world! We’re diving into the British Beauty Showcase to unveil a lineup of homegrown brands that are as quirky as they are cool. From iconic classics to under-the-radar gems, get ready for a whirlwind tour of the UK’s beauty finds!

Skin Cycles

From anti-aging serums to blemish-fighting treatments, Skin Cycles offers a comprehensive range of products formulated to promote healthy, radiant skin at any age. With a team of experts dedicated to research and innovation, Skin Cycles remains at the forefront of the skincare industry, continually pushing the boundaries of what’s possible in the pursuit of flawless complexion.

Skin Cycles – Refine Exfoliator 

An organic complex gently removes dead skin cells, rejuvenating and smoothing. Perlite grains aid in cell turnover. Olive oil, coconut oil, and shea butter promote a soft, healthy appearance, while aloe extract and glycerin deeply moisturise. 

Absolute Collagen

Founded by entrepreneur Maxine Laceby, Absolute Collagen is revolutionising the skincare industry with its innovative collagen supplements. Made from the finest marine collagen, Absolute Collagen’s products are designed to promote skin elasticity, hydration, and overall vitality. 

Absolute Collagen – Deep Lift Eye Cream 

From the UK’s collagen experts. Clinically proven to visibly reduce dark circles around your eyes and boost collagen production by a 143%*. This formula is designed to brighten and smoothen the skin around your eyes**. Based on *in vitro testing and **independent trial

Lee Stafford

With his signature pink hair and boundless creativity, Lee Stafford has become synonymous with British haircare innovation. Renowned for his cutting-edge products and expert insights, Stafford has established a cult following among beauty enthusiasts worldwide. From his iconic ArganOil range to his innovative hair styling tools, Lee Stafford continues to push the boundaries of haircare, empowering individuals to embrace their unique style with confidence.

Lee Stafford – Heat Protection Shine Mist  

A must-have for any heat styling routine. Perfect for those who love their heat tools. It helps to protect hair from heat damage, whilst shielding from external factors, like damaging free radicals and UV rays, and has anti-static properties, keeping frizz and flyaways at bay.


A luxury cosmetics brand renowned for its sophisticated formulations and exquisite packaging. From silky foundation to velvety blush, delilah’s products are designed to enhance natural beauty with effortless grace. 

delilah – Foundation Kabuki 

This best selling foundation brush has dense synthetic fibres that help to blend and buff fluid foundations onto the skin for an incredible airbrush finish, with a cropped short handle for easier handling.

Floral Street

Founded by Michelle Feeney in 2017, Floral Street has quickly garnered acclaim for its vibrant and modern fragrances that capture the essence of London’s bustling streets and diverse cultures. Embracing eco-conscious practices, the brand utilises environmentally friendly packaging and responsibly sourced ingredients, reflecting a commitment to both style and sustainability. 

Floral Street – Wonderland Peony 

A light, fruity floral perfume. Sophisticated, not soft. Captivating, not cute. Armfuls of peonies, pink berries, and violets. A shot of cedarwood lends a woody-balsamic warmth while vetiver injects the tiniest hint of hazelnut.


With a commitment to celebrating individuality and self-expression, FUL offers a range of innovative products designed to empower individuals to embrace their unique style. From nourishing shampoos to luxurious hair masks, each FUL creation is crafted with precision and care, using high-quality ingredients to deliver salon-worthy results at home. 

FUL – Intense Moisture Hair Mask 

A lightweight 5-in-1 treatment for dry and damaged hair, leaving it silky soft and visibly moisturised. Utilised by professional stylists for ultimate hydration and to reduce frizz.


Driven by a passion for clean beauty, Noughty is dedicated to creating haircare products that are as effective as they are gentle. Formulated with natural ingredients and free from harsh chemicals, Noughty’s range of shampoos, conditioners, and styling products deliver salon-quality results without compromise.

Noughty – The Saviour Lip Balm 

A non-greasy, fast absorbing luxurious lip balm to leave lips soft, smooth and protected. The go-to intense lip treatment to keep in your bag for on the go relief.

Sanctuary Spa

A sanctuary of serenity and indulgence, from calming bath oils to nourishing body butters, Sanctuary Spa’s formulations are infused with precious botanicals and aromatic essences, creating an oasis of relaxation in the comfort of your own home. With a legacy of pampering and self-care spanning over four decades, Sanctuary Spa continues to captivate audiences with its opulent offerings and unwavering commitment to wellness.

Sanctuary Spa – Signature Natural Oils Melting Pearls Body Butter 

A blend of shea butter and Moroccan argan oil melt into the skin to deeply hydrate, as the signature scent of jasmine, grapefruit & vanilla helps you to unwind. 

Baylis & Harding

A household name synonymous with luxury and sophistication, Baylis & Harding offers a range of indulgent bath and body products designed to pamper and delight the senses. From sumptuous shower gels to fragrant hand creams, Baylis & Harding’s exquisite formulations evoke the timeless elegance of British luxury, transforming everyday rituals into moments of pure indulgence. 

Baylis & Harding – Goodness Sleep Pillow Mist 

Especially crafted to help you enjoy a tranquil night’s sleep, upgrade your bedtime rituals with the Goodness Sleep. Spritz your bed linen with this delicate natural plant-based pillow mist and transcend to a place of calm and serenity. This peace-inducing scent of Lavender & Bergamot is formulated with 98% naturally derived ingredients and organic extracts scientifically proven to help you enjoy a blissful night’s sleep.

London Grace

Founded by Kirsten Hazell, London Grace offers a range of luxurious nail treatments and polishes inspired by the sophistication of London’s chicest neighbourhoods. 

London Grace – Nail Polish in Coral OR Samantha 

A British, female-founded nail care brand formulated by professionals, with over a decade of industry experience, that delivers highly-pigmented colour and a glossy, salon quality finish. With vegan, 21-free ingredients and recyclable packaging. 

Dr. Lipp

Drawing inspiration from the natural beauty, Dr. Lipp offers a range of luxurious skincare products crafted from pure, ethically sourced ingredients. Founded by Pontine Paus, a medical professional turned beauty entrepreneur, Dr. Lipp is celebrated for its multi-purpose balms renowned for their hydrating and nourishing properties. 

Dr Lipp – BFF Balm 

This 100% natural, multi-use balm can be used anywhere, replacing your face cream, hand cream & body butter. Medical grade Lanolin and ultra-pure Coconut Oil help to rebalance & hydrate your skin for hours, without clogging your pores.

Dr Organic

Rooted in the principles of organic skincare, Dr Organic combines the finest natural ingredients with scientific expertise to deliver transformative results. From revitalising facial serums to soothing body lotions, Dr Organic offers a comprehensive range of products tailored to meet the diverse needs of modern consumers. With a commitment to sustainability and ethical sourcing, Dr Organic harnesses the power of nature to promote radiant, healthy skin.

Dr Organic – Organic Guava Gel Moisturiser 

Light and velvety gel cream to keep your skin optimally hydrated during the day, with vitamin C, rich organic guava, and replenishing aloe vera for a naturally fresh and radiant complexion.

Faith in Nature

Embracing the beauty of nature, Faith in Nature is dedicated to crafting eco-friendly hair and body care products that nurture both the body and the planet. Faith in Nature’s formulations are infused with botanical extracts and essential oils, leaving skin and hair feeling refreshed and revitalised. With a steadfast commitment to sustainability and ethical practices, Faith in Nature embodies the ethos of conscious beauty, offering products that are as kind to the environment as they are to your skin.

Faith in Nature – Mint Body Wash 

Infused with English Peppermint essential oil, renowned for its high menthol content, this body wash gently cleanses and cools the skin, leaving you feeling refreshed and uplifted. It features a vegan and cruelty-free formula crafted with 100% natural origin aroma and essential oils.

Collection Cosmetics

From classic lipsticks to trend-setting eyeshadow palettes, Collection Cosmetics caters to beauty lovers of all ages and backgrounds, empowering them to experiment and express themselves through makeup. With a commitment to innovation and accessibility, Collection Cosmetics remains a beloved staple in the beauty routines of millions worldwide.

Collection Cosmetics – Fast Stroke 24HR Felt Eyeliner – Black

With a precision felt tip for quick and easy application, this fast-drying, highly pigmented eyeliner is the ultimate formula for the perfect cat-eye, which will keep your wings looking sharper than ever for up to 24 hours.

From heritage brands steeped in tradition to emerging indie stars pushing the boundaries of creativity, British beauty continues to captivate and inspire audiences worldwide with its timeless elegance, unparalleled quality, and boundless creativity. Grab the British Beauty Showcase now and try each brand for yourself!