As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?



You’ve probably seen KYLIE SKIN all over Instagram, it’s been a bit of a hot topic over the last week but Kylie Jenner has revealed that her first skincare range will be launching on 22 May. The brand is cruelty-free, vegan, glute-free, paraben and sulfate free and suitable for all skin types. Products in the range include: Makeup Removing Wipes, Walnut Face Scrub, Foaming Face Wash, Vitamin C Serum, Face Moisturizer Hydrant, Eye Cream, Vanilla Milk Toner and Travel Bags.




One of my favourite skincare brands is Kiehl’s – in my eyes, they can do no wrong when it comes to skincare products that withstand the efficacy you’d expect from your products. The brand has today unveiled its new Calendula Serum-Infused Water Cream, a weightless formula that releases a burst of soothing, long-lasting hydration, leaving a soft yet dewy finish to the skin. The calendula petal has been part of the Kiehl’s portfolio since the 1960’s following the launch of the brand’s Calendula Herbal Extract Toner.



There’s a new men’s grooming brand on the block – HORACE. Originating from France and serving as a one-stop shop for high quality, 95% natural men’s grooming essentials, the brand’s products have been formulated without aluminium, silicones and parabens. Products on offer include: Gentle Purifying Shampoo, Deodorant, Purifying Cleanser, Hair Wax, Beard Oil, Shaving Cream and Mattifying Face Moisturizer, among others.



afropolitan UOMA Beauty

UOMA Beauty, pronounced OMA, is a new to the UK makeup and skincare brand that aims to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London-based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. Utilising the Fitzpatrick scale, which works to measure skin’s reaction to the sun, the brand has identified a range of ‘Skin Kins’ and everyone falls into one of these categories depending on their undertone, skin chemistry and common issues associated with that skin type. These categories are: Black Pearl (dark brown skin), Brown Sugar (brown skin), Bronze Venus (rich tan skin), Honey Honey (olive skin), Fair Lady (fair skin) and White Pearl (very fair skin).The product range includes: Say What?!, a two-in-one complex solution foundation; Stay Woke, a brightening concealer; Double Take, a double-ended contour and highlight stick; Afro.Dis.Iac – Cleopatra Ink, a liquid eye marker; Badass Icon, matte lipstick; Boss Gloss, a lip gloss; Black Magic, a metallic lipstick; and Black Magic, a universal colour palette.