Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
THE ADVENT CALENDAR IS COMING!
That’s right, it’s almost time! This week we announced the Latest in Beauty Calendar will launch on 1st October, and this year it’s a little different. Expect a #instaworthy lineup of award-winning products, more previews and offer details to come very soon…
MAYBELLINE GOES GREEN
Being more aware of the environment and how we can enjoy beauty sustainably has been at the forefront of a lot of consumers’ minds, and Maybelline has the answer. Teaming up with Terracycle, they will introduce recycling bins in over 1,000 UK locations so that consumers can drop off their finished products from any brands they’ve used.
VALENTINO DOES BEAUTY
High fashion powerhouse Valentino has announced they will launch their own beauty line, starting with a new perfume, Voce Viva. With Lady Gaga as the face of the fragrance, the product is said to express the values of inclusivity and personality. On the launch of Valentino Beauty Creative Director, Pierpaolo Piccioli said: “Beauty is a love choice. Love for yourself, for your uniqueness, for your identity. Beauty means love and love is beauty.”
MORPHE X MADISON BEER
Morphe has always been associated with the most relevant names and their latest collaboration is no different. The American singer has put her name to a broad collection including a 20-pan artistry palette, setting spray, highlighters, lip glosses and a brush set.
