As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

HERB THIS WAY

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Kiehl’s has introduced a new herbal cleanser treatment to its Cannabis Sativa Seed Oil Collection. Tapping into the crowing herbal trend, this gentle foaming gel cleanser calms and comforts skin for a visibly refreshed, healthy-looking appearance. Formulated with 96% naturally derived ingredients that work in harmony to help cleanse away impurities that can cause imperfections without stripping skin of essential moisture, this new addition lands on 20th January!

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BOTOX RULING

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This week, the talk has turned to Botox and the recent tightening surrounding advertising rules by the National Hair & Beauty Federation (NHBF). The advertising rules on botulinum toxin injections (Botox) will be enforced by the Advertising Standards Authority (ASA) with a short grace period until the end of the month to allow advertisers to voluntarily remove non-compliant ads. Botulinum injections are often known by their brand names – Botox, Vistabel, Dysport, Bocouture and Azzalure. They are all prescription-only medicines which cannot legally be advertised to the public. This applies even if the prescription-only medicine is administered by a registered medical professional. Advertising includes social media, including paid-for or not paid-for marketing posts on your own or someone else’s pages and influencer marketing. The ban on advertising does not apply to dermal fillers as these are not prescription-only medicines.

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FULL FRONTAL

 

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Fenty Beauty by Rihanna has today launched its debut mascara: Full Frontal Volume, Lift & Curl. Created for full-on, fanned-out and eye-opening lashes, the brand’s first mascara features an exclusive flat-to-fat brush that works to volumise, lift, lengthen and curl. Lashes like Rihanna? We’re in!

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HAIR BOSS

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There’s a new hair collection to get excited about! The Hair Boss is a new brand created by UK hair colourist Lisa Shepherd, designed to love and care for your hair in the same way you would for your skin. The product range has been designed as a 4-step regime; from a scalp scrub, a double mask, to a balayage shampoo to address everyday hair concerns. The range is 100% British, vegan and cruelty free with individually selected sensory-friendly ingredients. The Hair Boss range is exclusive to Superdrug.

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