Written By Annie Whitfield

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? Our Trend Report will give you all the beauty news and new launches you’ve been craving. So, let’s see what’s trending this week…

What would you think of if we mentioned ‘H2O’ and ‘Ice, Ice baby’? If your mind wanders to an early 00’s disco, stop right there. We’re not taking you on a trip down memory lane with water inspired hits of the 90’s and early 00’s, we’re informing you of the latest cooling skincare launches that have recently hit the shelves in the UK. With hydration at heart, these hydro boosters, serums and moisturisers promise to hit thirsty skin with targeted hydration leaving your complexion looking fresh and rejuvenated. Think a glass of ice cold water on a hot summer’s day, bottle it, and apply to dry, tired looking skin. Thirsty? Us too…

SKIN PROUD – Frozen Over Gel To Ice Hydrator
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Packed full of hyaluronic acid, this juicy gel formula uses the power of temperature to wake-up the skin. You can use at room temperature for an instantly cooling moisturiser that promises to brighten and balance the skin, OR store in the freezer and use in the morning to really get your blood flowing. The icy temperature should increase your blood circulation and when applied to the face should aid in de-puffing and reawakening your inner glow.

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Revolution, a brand known for their speed in riding the wave of trend, have just launched a full hydro range of dreams. Featuring five products that include everything from a hydrating sleep mask to a cooling eye balm, these skin quenching products are packed full of hydrating ingredients such as Glycerin, a humectant that helps to draw moisture into the skin and Plankton Thermal Water, an ingredient packed with prebiotics and postbiotics to promote a healthy looking complexion. We’ll take the lot.

GLOW RECIPE – Watermelon Glow Hyaluronic Clay Pore-Tight Facial
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Harnessing a formula from the global glow experts themselves in Korea, Glow Recipe has captured all of the benefits of an intense clay mask, minus the drying after effects. With a whipped clay formula that’s infused with hyaluronic acid and watermelon extract (the fruit itself has a 92% water content), this innovative formula works hard to reduce unwanted pore-clogging impurities and allows your skin to breath and drink in the hydrating benefits.

Love the latest beauty trends? Check out the LiB Box beauty counter to see what new products have landed…