Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
PAT MCGRATH REIGNS [WITH] SUPREME
Renowned British makeup artist Pat McGrath’s cosmetics label have announced their latest venture: a collaboration with New York-based streetwear brand Supreme. They’ve joined forces to create their own limited edition MatteTrance lipstick, a product known for it’s highly pigmented, hydrating formula. The lipstick will be the first beauty collaboration Supreme has taken part in in their 26-year history.
ZERO IS HERO
We’re all looking to reduce our plastic waste, especially in the beauty industry. Era Zero Waste launched recently, and their initiative aims to help consumers reduce plastic waste by allowing shoppers to refill their products via carbon-neutral mail or refilling stations. The project aims to eliminate the use of single-use plastic and is so far providing six different kinds of products, from moisturiser to shampoo.
THE LO DOWN
Actress, singer, fashion designer, dancer, producer… beauty guru? J Lo is adding another string to her bow this week as she confirms the long-awaited launch of her beauty brand. The star has already released a string of perfumes, but JLo Beauty will be a brand new venture for the star. Not much is known as of yet, but we’re hoping she’ll spill the secret routine behind her youthful radiance.
VIRTUALLY PERFECT
Marc Jacobs Fragrances is to hold their first-ever virtual launch party for their latest fragrance, ‘Perfect’. The brand will host a global interactive event with a behind-the-scenes look at their fragrance making, and guests will also be invited to learn about the inspiration behind the new scent. Campaign cast members will also hold a Q&A too.
