As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
THE SCENT OF A DUO
Kim Kardashian has revealed the launch of a new fragrance in collaboration with mother Kris Jenner. Marking their first collaboration, the KKW X KRIS fragrance offers a woody, white floral scent that combines notes of Aperol spritz, ivory freesia, lily of the valley bells, jasmine and cashmere. In support of families and children affected by the COVID-19 crisis, 20% of profits from ALL sales of KKW FRAGRANCE from 15th April to 5th May will be donated to @an organisation that provides food on the weekends for children across America who might otherwise go hungry.
BARRY M’S LATEST DROP
Barry M Cosmetics has collaborated with lead makeup artist Anna Lingis on an exclusive collection. Embodying the free spirit of the #BMBABE, the new cruelty-free collection includes a 16-shade Matte and Metallic Eyeshadow Palette, Eye Foils and a Curling and Lengthening Mascara.
DELIVERING THE ESSENTIALS
Superdrug has announced its same-day courier service to meet the demand of essential items during the current pandemic. The new service will be available to customers within an 8-mile radius across 300 of its stores.
JO MALONE CREATES HAND SANITISER
Jo Malone London and Estée Lauder have announced their contribution to the COVID-19 relief efforts by manufacturing hand sanitisers at their UK manufacturing facility in Hampshire. These will be distributed to frontline medical professionals and key workers. They will also be donating thousands of products to those working tirelessly on the frontline.