Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
BOBBI BROWN NAMES FIRST-EVER GLOBAL ARTISTIC DIRECTOR
Cosmetics giant Bobbi Brown has announced industry expert and editorial makeup artist Hannah Murray as their first-ever Global Artistic Director. This exciting move will see Murray lend her expertise to help shape the future of the brand’s products. Her first campaign will debut in July 2021 and we can’t wait to see it!
VICTORIA BECKHAM BEAUTY LAUNCHES NEW MASCARA
Having launched their range of luxurious eyeshadow palettes and a number of lipsticks inspired by Posh Spice herself, the label has launched a debut mascara – Future Lash. The formula contains a combination of conditioning and anti-breakage ingredients – think niacinamide, shea butter and panthenol – at the same time as having lengthening, lifting and defining qualities. The vegan product also promises to be smudge-proof, sweat-resistant and non-clumping too. We’re in.
YOUR NEW FAVE CONCEALER IS HERE
The Ordinary has made a name for themselves in the beauty world, creating clean, do-good formulas that don’t break the bank. Makeup lovers rejoice as the brand have now launched their new brand of Colours Concealers – 36 inclusive shades make up the range that promises to obscure blemishes, hyperpigmentation and dark circles – perfect for that Zoom call!
“We wanted to achieve a highly moveable, flexible formula with a good amount of slip,” explains Deciem’s chief scientific officer, Prudvi Kaka. “The unique suspension system we have created allows for the high-level of pigment to have a strong affinity with the skin, providing a very full-coverage finish that looks extremely natural and resists collecting in fine lines, even in the under-eye area.”*
IMAGE CREDIT: Victoria Beckham Beauty [Instagram], Diary Directory, The Ordinary
* Quote from Vogue.co.uk