As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our latest weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been going on this week?

YOUR BRUSHES JUST GOT A STYLISH UPGRADE BY REAL TECHNIQUES

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If you’re a true Real Techniques fan like us, you’ll remember the first time pro MUAs Sam and Nic Chapman launched their famous makeup tools (in a shade akin to that of the OITNB inmate uniforms). Since then, the brand has come far beyond what we first imagined, offering stylish makeup brushes and tools that not only apply our favourite makeup products exceptionally well, but also look great on our dressing table. The brand’s new metallic colourway (which is sure to make its way across Instagram imminently) has got us hooked on rejigging our brush collection, the Real Techniques way.

lineREN SKINCARE’S LATEST ZERO WASTE PLEDGE

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With plastic waste a hot topic on the beauty scene, we’re always interested to see what beauty brands are doing to tackle the crisis. With recyclable packaging high up on our own brand agenda, we are always championing those brands who contribute to the #zerowaste initiative. One of our favourite, and most trusted beauty brands, REN Clean Skincare, has recently collaborated with the first ever waste-free shopping platform, Loop. This new business model has been designed to change our reliance on single-use packaging by offering consumers a convenient and enhanced circular solution. REN Skincare has pledged to be ZERO WASTE by 2021.

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THERE’S A NEW RAZOR IN TOWN

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We’re always on the lookout for something to make us not so lazy in the hair department, so we rejoice the news that US brand Sphynx has announced its international expansion. Innovatively designed, this all-in-one razor is ideal for on-the-go retouching. Unlike traditional razors, Sphynx has been designed to include water, a moisturising bar, and two razor blades. This inventive design makes it easy to shave anywhere, anytime, because – let’s face it – we’ve all missed a spot or have forgotten to shave when we really should have done (three words: ankle grazer jeans).

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PRETTY RICH WITH TOO FACED

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Too Faced Cosmetics has unveiled its latest – and dare we say it – swoon worthy collection: Pretty Rich. These lavish shades and dazzling formulas deliver extravagance with a level of opulence that reminds us that more is more – and too much is never enough. The complete collection includes: Pretty Rich Diamond Light Eye Shadow Palette, Rich Lips High-Shine Sparkle Lip Gloss, Pretty Rich Multi-Use Diamond Fire Highlighter, Pretty Rich Diamond Light Highlighting Brush, Better Than Sex and Diamonds Mascara and Glow Job Radiance-Boosting Glitter Face Mask.

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HAIR CUTS AT HOME FROM BLOW LTD

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Not into hairdressers’ small talk or don’t have time to get to a salon? Blow LTD has the answer with its newly launched service: hair cuts at home. Whether you’re after a bob, a more layered style or a fringe trim, Blow’s stylists have years of experience cutting and styling with the best names in the business, so you can get the very best cut from the comfort of your living room. A cut and blow dry at home will set you back £69, while £79 will get you a cut and restyle. All services use Kérastase styling products.

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