As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
PAT MCGRATH RETURNS HOME
In light of the news that British makeup artist Pat McGrath MBE has been announced as Selfridges’ first special guest editor for its new campaign, the innovative artist will be bringing her eponymous makeup brand to the UK in a curated space at the luxury department store. Originally launched in the US in 2015, Pat McGrath Labs is widely available across the pond via Sephora but will now be taking centre stage in Selfridges in April for three months. This campaign will mark the first brick and mortar location in Europe that will host the full Pat McGrath makeup line.
FEELING FRUITY WITH GLOSSIER
Our favourite millennial beauty brand has unveiled newness! That’s right, Glossier has revealed its latest scent addition to its Balm Dotcom product line. Now available in Mango, it’s quite literally like having a fresh mango right in your pocket, drawing inspiration from perfectly in-season, freshly cut mangos. A staple on my (Jem, Editor) desk, this hydrating, long-lasting, multipurpose lip balm and skin salve is packed with antioxidants and natural emollients to nourish and repair dry, chafed skin.
MAC HOSTS A WHOLE NEW WORLD
In celebration of Disney’s modern remake of Aladdin, MAC Cosmetics has announced the launch of its special edition collection created to coincide with the film release. Launching in May at Selfridges, this enchanting colour collection (despite lacking a magical flying carpet) will include products that highlight the strength and beauty of Princess Jasmine, allowing us to express ourselves any which way we desire. Putting a focus on a mix of precious metals and rich jewel tones, the Disney Aladdin collection will feature the Princess Jasmine Eyeshadow Palette (9 shades), Lipstick in Whole New World (deep pink) and Powder Blush in Your Wish Is My Command (bronze tone).
GLAMGLOW NEW IN
One of our go-to skincare brands for targeted treatment face masks is GLAMGLOW. We just can’t fault the range (or the packaging come to think of it). This week’s exciting news from the brand has been delivered in the shape of two new products: Supertoner Exfoliating Acid Solution, a super concentrated exfoliating toner with the Super Six Blend (including mandelic acid, glycolic acid, salicylic acid and lactic acid) and activated charcoal to instantly refresh and refine skin; and Superserum 6-Acid Refining Treatment, which works to dissolve dull surface cells and minimises the appearance of fine lines with a high-potency complex of exfoliating AHAs, BHA and PHA.
