Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?


shley slice 1

Beauty brand St.Tropez (who are famous for their tanning formulas), has announced supermodel and beauty icon Ashley Graham as their new Global Brand Ambassador. A big part of their new You Set the Tone campaign, Graham will lend her influential voice to the label. Of the announcement, she said: “The secret is finally out!… St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural-looking glow year-round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside.”


bad habit slice

Your new fave skincare brand has arrived! Tailored to gen-Z skincare fans, Bad Habit Beauty has launched their line dedicated to nourishing and renewing stressed-out skin and minds alike. LA-based social media star Emma Chamberlain is both the Creative Director and Global Brand Ambassador, and the brand has launched under Forma Brands, a parent company for cosmetics leader Morphe! 


halpern slice

Cosmetics giant M.A.C. have a new exciting collaboration with fashion designer Michael Halpern! Their new collection sees three style ‘eyecon’ kits, limited edition sets that contain statement eye looks plus an exclusive face-covering created by Michael Halpern himself. For every kit sold, a face mask will be donated to Positive East to support people living with HIV.