As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
UNCOVER YOUR INNER BEAST
The most talked about palette of the month award goes to the brand-new Anastasia Beverly Hills Alyssa Edwards palette, and we can see why! Created in collaboration with drag queen extraordinaire and star of RuPaul’s Drag Race Alyssa Edwards, this limited edition palette features Alyssa’s must-have colours for drop-dead gorgeous looks, bringing out ‘the inner beast in everyone’. Shades include: Headliner (Matte bright white), Inspire (Metallic champagne gold), Unicorn Tribe (Matte cool plum pink), Brick Road (Matte primary yellow), Texas Made (Matte fuchsia hot pink pressed pigment), Dream It (Matte royal blue pressed pigment), Back Rolls (Matte warm chocolate brown), The Supreme (Matte deep peach), H.O.E. (Matte neutral taupey brown), D.D.G. (Rich metallic violet with silver flecks), B.B.D.C. (Deep cool aubergine pressed pigment), Beyond (Warm metallic fuchsia), Believe (Violet purple pressed pigment) and Beast (Matte blackest black).
Skincare brand Caudalie has announced the launch of its new suncare range, which has been formulated without chemical filters toxic to the marine eco-system. This innovative suncare formula is biodegradable, water-resistant, silicon and PEG-free and non-toxic to ensure coral reefs are protected. The range includes the Anti-Wrinkle Face Suncare SPF 30 AND SPF 50, Beautifying Suncare Oil SPF 30 and Milky Sun Spray SPF 30 and SPF 50 2-in-1 Protection.
Benefit has added two new products to its Hello Happy product line. The Hello Happy Flawless Brightening Foundation offers a liquid formula with a natural looking finish that wears up to 12 hours, while the Hello Happy Velvet Powder Foundation comes with two custom applications; a brush for light coverage, or to set liquid foundation, and a sponge for medium to full coverage that wears 12 hours. Both products come in 12 shades; three light, five medium and four deep.
3INA X PRIMARK
Love beauty products that are honest, fun and real, with unlimited colour and shade options? Beauty brand 3INA has collaborated with Primark stores to launch a limited edition collection which promotes colour and inclusivity for all. From highly pigmented eyeshadows to two-in-one lip and eyelid gloss, this collection is 100% vegan and made in Europe, while also using recyclable plastic packaging.