As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
A NEW BRAND LOVED BY ARIANA GRANDE
There’s a new beauty brand on the block all the way from Ireland. Carter Beauty by Marissa Carter is launching in the UK this month and will be available from 10 Primark stores nationwide from March. As you’re aware, we love discovering the latest brands, and it just as so happens that this one is loved by pop maven Ariana Grande. If it’s good enough for her, it’s good enough for all of us. This brand was founded by Irish entrepreneur Marissa Carter, also creator of celebrity-loved tanning brand Cocoa Brand. Carter Beauty’s range spans full coverage HD foundation and eyeshadows, to an impressive shade range of matte lipsticks. Housed in Insta-worthy packaging, products are priced from £4-£14.50.
SPICE UP YOUR MAKEUP STASH
If anything would be trending in beauty as soon as the news was announced, it’s this. All-round icon Victoria Beckham has announced via her Instagram that she will be launching her eponymous beauty line later this year. Details are currently under wrap, but if Victoria’s previous collaborations are anything to go by, it’s going to change the face of beauty and empower a large number of women. We can’t wait!
HD BROWS, ANYONE?
We thought we deserved a spot in this week’s Trend Report to celebrate our latest launch in collaboration with HD Brows. This exclusive edition gives you access to the number one in-salon brow look from your own makeup bag. As the authority in all things brows, HD Brows brings you the most innovative, on-trend brow treatments and complimenting makeup products in one box, worth over £110.
GET NAKED RELOADED
Urban Decay changed the eyeshadow game forever with the original Naked Palette and every Naked Palette thereafter. The Naked Reloaded Eyeshadow Palette comprises 12all-new, universally flattering shades designed for everyone – any age, gender and skin tone. The brand has made the four outer pans in the palette bigger for the shades you’ll use the most. With silky mattes, metallics and micro-shimmers, this eyeshadow palette has the nudes you’ll always need, all in one place. Sign up on their site to be the first to know when it drops.
THIS SKINCARE BRAND IS EXPANDING
La Roche-Posay has launched an extension of its Toleriane Eye Makeup line to include a new Eye Pencil, Volume Mascara and Liquid Eyeliner. Formulated in partnership with dermatologists, products are specifically created for those with sensitive or irritated eyes, included those who wear contacts.
NEW SHADES AT FENTY
All new for Spring, Fenty has done it again with a new shade range of its Killawatt highlighters and Stunna Lip Paints. New shades for your lips include: Unlocked, Unattached and Undefeated, while new shades of Killawatt include: Wattabrat and Chillz. We need them all.
ON THE GLOW
This limited-edition Cheek Pop Trio Palette includes three Cheek Pop essentials to help you brighten, contour, and highlight. The blush delivers vibrant yet natural-looking cheek colour that looks virtually powderless. The bronzer creates a natural-looking radiance, blends, and builds easily to your desired level of colour, while the highlighter creates a customised, lit-from-within glow. Already available in the US, we anticipate this to land in the UK very soon!
ALL HAIL THE SANDSTORM
Barry M Cosmetics has unveiled its latest addition in its eyeshadow palettes collection – the Sandstorm Baked Eyeshadow Palette. Featuring 18 stunning matte and metallic baked shades in rich and silky pigments, we can’t wait to get this on our eyes, pronto! Apply them dry or with a wet brush to intensify the colour. £12.99, available online and at Superdrug.
