As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?



Drugstore beauty maven, Rimmel London, has unveiled its Ultimate Jelly collection, a range of irresistible-to-touch, wobble-tastic products inspired by the K-Beauty jelly-textured product trend. This must-have skin effect has made its way from Asia onto the catwalks of Europe and the US, with recent runway shows being dominated by gloss-finished faces and shimmery high-shine eyelids. Adding more bounce to your life, the new range of blushers, highlighters and glitter gels have weightless, cooling formulas that flood the skin with moisture. Totally customisable, this new generation of feather-light sensorial textures can be layered and combined for endless standout looks. Dab on for a dewy finish that lasts.




The Korean beauty trend is in continuous expansion (much to our joy!), and we can now welcome Korean skincare brand Too Cool For School to the UK. Too Cool For School is an artistic cosmetic brand focused on creative experimentation and contemporary culture. It believes in quality and uniqueness, conceived and designed in New York City. The artwork for the first artist collaborative packaging was simultaneously created in London. Today, Too Cool For School is one of the most sought out brands in South Korea, setting new standards and advocating artistic expression in beauty culture.



We’re big fans of the bareMinerals foundation line here at LiB, so we’re pleased to report the launch of the brand’s new COMPLEXION RESCUE Hydration Foundation Stick SPF 25. Ideal for perfecting your base while traveling or on-the-go, as well as contouring and hydrating, this 20-strong shade line has been formulated with over 30% enhanced mineral water, making it the first clean, water-based liquid foundation in a stick form with added SPF protection. This portable base perfecter offers medium, buildable coverage with an added natural radiance.




Huda Beauty has unveiled its first ever face and body product – Liquid Pantyhose N.Y.M.P.H. aka “Not. Your. Mama’s. Panty. Hose. Get ready for flawless skin, head to toe, because this blurring, perfecting and shimmering face and body glow is going to be your beauty BFF for Summer. The formula is water resistant and transfer resistant and contains light-reflecting pearl pigments that give a smooth, glossy finish. Liquid Pantyhose launches on 3 May and will be available in three shades: Luna (perfect for fair and light tones), Aphrodite (packed with rich gold pearls for tan and medium skin tones) and Aurora (a toasty copper shade for rich skin tones).