As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?

WELCOME, MIRANDA

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We always welcome new skincare brands making their way across the pond, and the latest addition to our beauty space has garnered nothing but excitement. Certified organic skincare brand Kora Organics, which was founded by Miranda Kerr, has this week made its UK debut at the UK’s very own beauty mothership, Space UK. Cruelty free, toxin free and highly active, we can’t wait to give this glow-inducing range its rightful spot in our beauty cabinets.

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FESTIVAL FEVER

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There’s not one person in our office who isn’t emotionally attached to their ghd straighteners, I know I (Jem, Editor) couldn’t possibly be without mine. Excitedly, ghd has unveiled its new Festival Collection, inspired by the carnival spirit and vibrant energy of music festivals. The three-piece range includes: ghd platinum + styler, ghd gold styler and ghd air hairdryer.

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NEW SEASON, NEW SCENTS

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One of my FAVOURITE fragrance brands is Jo Malone. I always say I adored and used this brand before it really became a thing, and it’s true. Over the years, I’ve relished their new launches; they never disappoint. The latest range in Jo Malone’s ever growing fragrance arsenal is the Blossoms Collection, focusing on four key scents: Frangipani Flower, Star Magnolia, Orange Blossom and Silk Blossom.

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YOU’RE TOO FACED

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It’s no surprise to you that we LOVE Too Faced cosmetics, so we’re really pleased to reveal the launch of the brand’s new Natural Lust collection, a limited edition line of softly hued products including: Naturally Sexy Eye Shadow Palette, Satin Dual-Tone Bronzer, Eye Essentials 5-Piece Brush Set, Cocoa Infused Contouring and Highlighting Palette and Contouring Brush.

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LET’S GET DRUNK…THE ELEPHANT WAY

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The entire LiB office has upped their skincare game recently by introducing some Drunk Elephant cult classics to their routines (myself included). The beauty euphoria continues with the brand’s Slaai Make-up-Melting Butter Cleanser, the first cleansing balm to be introduced into the Drunk Elephant line-up and one we cannot wait to get on our faces. This nourishing balm works to melt traces of makeup and impurities from the skin and is gentle enough to be used around the eye area. The rich formulation transforms from oil to milk upon contact with water and harnesses clean, antioxidant-rich fruit extracts and oils to soothe skin.

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