As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?

#GETLIPPY WITH THE EVE APPEAL

Eve Appeal Get Lippy Campaign

The Eve Appeal, the UK’s leading gynaecological cancer charity, has this week launched its month-long #GetLippy campaign, in which our latest launch is in aid of. The national campaign aims to provide women with the right information and confidence to clearly talk clearly about their anatomy and signs and symptoms in order to better diagnose key health concerns, including the five gynaecological cancers. You can get involved in a number of ways as the charity has teamed up with beauty and retail brand across the country – including Latest in Beauty – to launch a variety of products that donate proceeds to the charity. Our #GetLippy Box (£28) is filled with 12 beauty and health products with 10% of proceeds going to the Eve Appeal.

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THE NEW REALITY OF LIPSTICK

John Lewis Augmented Reality Lipstick

John Lewis & Partners has unveiled its latest beauty innovation – a new app feature that utilises augmented reality to help customers find their perfect shade of lipstick. Providing access to a Try On feature allows customers to take a selfie and virtually try on different lipstick shades from a number of different brands before buying. The lipstick is applied and remains on the lips while the customer moves in real time. The feature can be used by downloaded the latest version of the John Lewis & Partners app.

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BROW THIS WAY

Benefit new brow shades
Brow connoisseurs, Benefit Cosmetics, has introduced Defined & Full, a new comprehensive brow shade range across some of its bestselling brow products: Precisely, My Brow Pencil and Goof Proof. New shades include: New Neutral Blonde (2.5), New Warm Auburn (2.75), New Warm Medium Brown (3.75) and New Cool Grey.

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LIFE IS BETTER IN COLOUR

Kat Von D Colour Sticks UK

Kat Von D Beauty has revealed the new Technicolor Crayon Set, a bold and bright trio of multi-purpose makeup sticks. Formulated in a chubby pencil, the easy-to-use sticks are bold and creamy and provide intense colour pay-off that doesn’t budge. 100% vegan, shades include Electric Blue, Bubblegum and Wild Orange. Let’s get creative!

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