As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
OUR HAUS. YOUR RULES.
Music icon and award-winning actress Lady Gaga has announced the launch of her debut beauty brand, available to pre-order on 15 July. With a concept of believing beauty is how you see yourself, Haus Laboratories will be aimed at everyone and will launch exclusively through Amazon, making it the first major beauty brand to be launched by the online retailer. Amazon will stock the brand in nine countries (UK, US, Japan, France and Germany) from September.
‘MOTHER’ DOES IT AGAIN
Renowned makeup artist Pat McGrath, known across the industry as ‘Mother’ for her unmatched makeup skills, has announced the launch of her new Sublime Perfection System. Featuring a primer, foundation and setting powder, this collection unlocks perfection in three simple steps: Prime. Perfect. Set. The new foundation spans 36 shades designed with a mix of skin tones in mind: light, light medium, medium, medium deep and deep. The new collection will be available from 26 July at Selfridges.
BLACK AND WHITE
Luxury beauty brand Chanel has revealed its Black and White Winter 19 Makeup Collection, created with close attention to the brand’s white and black aesthetic. The collection, launching in August, will include: Les 4 Ombres Eyeshadow Quad in Noir Supreme and Modern Glamour, Ombre Premiere Top Coat in gold and silver, Ombre Premiere Gloss/ Top Coat Eyeshadow, Rouge Coco Gloss for lips, Long Lasting Eyeliner, Rouge Allure Liquid Powder, Rouge Allure Velvet Extreme Lipstick, Style Ombre et Contour and Le Vernis nail polish.
GET BODY POSI
Innovative tanning brand Isle of Paradise has revealed its Get Body Posi campaign, aiming to make body acceptance top of the beauty agenda. The brand has committed to push the body confidence conversation by approaching body acceptance, self-love and inner-happiness, sharing the message that its tan is for everyBODY. This positive, honest and insightful celebration of elevating self-love and accepting who you are inside and out, is built around four key principles; acceptance, banishing comparison, finding what happy means to you and self-love. The campaign features a number of globally renowned faces, including Tess Daly, Danielle Peazer, Alex Light and Megan Barton Hanson. The brand, founded and led by Jules Von Hep, also offers a ‘Get Body Posi’ guide that provides practical steps to help you Own Your Glow.
