As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
BRITISH BEAUTY COUNCIL X ATEH JEWEL
Multi-award-winning journalist, producer, director, influencer and diversity advocate, Dr Ateh Jewel has now joined the British Beauty Council Advisory Board. She has 19 years’ experience in beauty, social commentary, and campaigning for increased diversity in the beauty industry.Her journalism has seen her write for a vast number of top titles and her beauty and diversity expertise has led to her presence on several panels and TV shows, consulting, judging and lecturing. Ateh is also known for her incredible blog jeweltonesbeauty.com, aimed at people with darker skin tones, and on top of that, she’s currently in the development phase of her own foundation and colour cosmetics range for POC.
SEPHORA JOINS THE 15 PERCENT PLEDGE
Beauty mothership Sephora has announced that it is joining the 15 Percent Pledge campaign, to better represent Black businesses and communities across the industry. Fashion accessories designer Aurora James launched the campaign, asking major retailers to pledge a commitment to buy 15% of their products from Black-owned businesses. It’s a step in the right direction for beauty!
FEELING CRUEL-LA
One of our favourite brush brands, Spectrum, has unveiled its new Disney Villains collection, featuring known and loved villain, Cruella De Vil. This limited-edition range features makeup brush sets, makeup bags, sponge sets and bundles.
LOCKDOWN SKIN
It’s fair to say the world has become a much more stressful place in the past three months and that can have a big impact on our complexions with dullness, dry patches and breakouts. Givenchy’s newest skincare line, Ressource, aims to tackle stressed out skin with products that balance and plump the skin with hydration, helping support the skin’s barrier in the process. The range, which includes a cream, lotion and concentrate, are formulated with a streamlined ingredients list, so that there is nothing to irritate, only soothe. Also, at least 97% of the ingredients used in the GIVENCHY Ressource range are of natural origin.
