As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?


Ready to take the UK by storm, Cake Beauty has this week launched their products into Boots stores and Boots online. The Canadian brand is driven by five founding principles: created in Canada, no animal testing, 100% vegan, naturally luxe and totally-to-die-for (honestly, trust us when they say they smell INCREDIBLE). The perfect balance of playful, girlie indulgence and naturally inspired ingredients, you’re going to fall head first for these 15 mouth-watering products now they’ve made their sweet UK debut.



This summer, Rituals Cosmetics and Fearne Cotton’s Happy Place Festivals 2019 have decided to team up for the first time. And what a pairing! Happy Place celebrates inner happiness while enjoying the little things in life and similarly, Rituals believes that beauty and happiness go hand in hand, helping people to re-wind, relax and slow down the quick pace of life. Visit the Slow Down & Relax tepee, book onto complimentary workshops and enjoy relaxing hand and arm massages using The Ritual Karma range. Dates for the diary: 3-4 September at Chiswick House. 7-8 September at Tatton Park. You may just want to be there.



For all you budding artists out there, inspired by Expressionism, Illamasqua’s new collection represents a celebration of bold tones, vibrant colour, and structured contouring to create expressive, artistic makeup looks. The collection is made up of an Expressionist Artistry Palette, featuring 12 highly pigmented powder eye shadows; Illamasqua Gel Sculpt contour sticks, available in three Shades; and the Illamasqua Antimatter Lipstick, in six summer-worthy Shades.



CT Lips

Dazzle and delight with Charlotte Tilbury’s brand-new Pillow Talk Diamond lipsticks. These mineral-based glitter pigments capture and reflect light for a plumping effect, while emollient esters and microcrystalline wax helps to soften the lips for a super soft, pillow-y pout. This summer ‘19 makeup bag staple is available in two gorgeous shades: Lucky Diamonds (bronze coral-pink) and Pillow Talk Diamonds (rose-pink). .




In celebration of their 15-year partnership, ghd has announced the amazing launch of its new pink collection in support of Breast Cancer. They have teamed up with Chicago-based celebrity mastectomy tattoo artist, David Allen. He uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer. David’s ‘ink of pink’ collection symbolises femininity, with his work teaching powerful lessons of self-love and regained confidence.