As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

SHADESHIFTER

colour changing beautyblender
If you don’t start a new year with a fresh beautyblender, you’re doing beauty all wrong! The latest beauty tool obsession is the brand’s new Shadeshifter WAVE blender, which harnesses temperature-activated technology to shift from purple to blue on contact with water. When you wet and prep your beautyblender, the pores expand to mimic the pores on your skin, ensuring a natural 10/10 finish every time. The latest colour changing blender even has a reminder on it – we’re hooked!

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EVERYONE’S TALKING ABOUT AMREZY

ABH x Amrezy Eyeshadow Palette
Anastasia Beverly Hills has announced beauty and lifestyle influencer Amrezy as the face of their latest influencer-inspired palette. The limited-edition eyeshadow palette features 16 all-new shades, including an all-new pressed glitter formula for 2020. Shades include: Waisted (Shimmer), Barb (Shimmer), Litty (Pressed Glitter), Cupcake (Shimmer), Dragon (Shimmer), Leo (Shimmer), Gemini (Pressed Glitter), Gorgina (Shimmer), Rezy (Shimmer), Anastasia (Shimmer), New Yawker (Matte), OG (Matte), Semsa (Matte), 1988 (Matte), BK (Matte) and Yugo (Matte).

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VEGANUARY APPROVED

 

01-HB-BOX-PRODUCTS
We’ve collaborated with Holland & Barrett to launch of FIRST EVER fully vegan edit. With an increased demand for vegan beauty, we’ve curated a box that features 19 of the best Holland & Barrett vegan beauty discoveries, covering all the bases. Spanning skincare, haircare, bodycare and oral health PLUS an array of new brands, the Vegan Edit is worth £120 and yours for just £30.

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URBAN NEWNESS

New additions to Urban Decay's All Nighter Range
One of our favourite beauty brands, Urban Decay, has launched a new All Nighter trio that you’re going to NEED in your stash this year. The new launches include: All Nighter Waterproof Setting Powder, for flawless wear for up to 11 hours; All Nighter Face Primer, which – just like everything else in the range – will keep your makeup on all day and all night while providing a hit of hydration; and All Nighter Ultra Matte Setting Spray, which combines kaolin clay for an ultra-matte 16-hour finish.

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