For this week’s Trend Report, we’re celebrating PRIDE. Despite having to celebrate from home this year as opposed to painting the streets with rainbows, we’re showing our support with a colourful takeover of our logo and sharing some of the best brand contributions to Pride month. When it comes to beauty, there’s space for every part of the LGBT+ community.


Transgender model and activist Munroe Bergdorf has announced that she will be working with L’Oréal Paris as a consultant on its UK Diversity and Inclusion Advisory Board. Following her denouncing the brand’s Black Lives Matter post, she took to Instagram to share her statement: “This week, I spoke with L’Oréal Paris new president, Delphine Viguier, who reached out to me directly. We had an open and constructive conversation, she listened to what I had to say and expressed her regret for how the situation was handled three years ago. As an activist, part of my work is to encourage big businesses to understand their responsibility with regards to diversity and inclusion. It’s imperative that in all industries, a wide range of people from different backgrounds and experiences are in the room at all levels and in decision making roles, to reduce oversight and to create a product that is built with all people in mind.” L’Oréal will also be donating €25,000 to UK-based charity Mermaids, which helps trans and gender-diverse children and young people, as well as a €25,000 donation to UK Black Pride.



Beauty brand Morphe has launched a limited-edition Pride collection, where 100% of net proceeds (with a minimum of $50,000) will be donated to GLSEN, an organisation that works to create safe and supportive school environments for LGBTQ+ youth. The Free To Be collection features an eyeshadow palette with 10 shimmer rainbow eyeshadows, a 6-piece brush collection, holographic rainbow shine lip gloss and a setting mist.



Batiste has revealed its latest Love Is Love Dry Shampoo which supports its partnership with the LGBT Foundation. Batiste has pledged to donate £30,000 to support the charity’s programs and the range of services it offers the community. The new scent leaves hair looking fresh, smelling great and holds your style all day long.



Slip has launched a limited-edition LOVE IS LOVE sleep mask to mark Pride, made from luxe Mulberry silk both inside and out. Featuring “LOVE IS LOVE” embroidered into the silk in colourful pastel hues, the sleep mask is also housed in a rainbow striped box. As we spend a third of our lives in bed, the slip sleek mask has been developed to reduce friction while we sleep, which can lead to the stretching and tugging of the delicate facial skin.



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