As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
ACID REIGN
Beauty mastermind P.Louise has teamed up with Youtuber and makeup genius MMMMitchell to bring an industry first to the market; a Cosmetic Paint that provides a full coverage paint finish and dries matte within 60 seconds. The ACID REIGN Collection differs from P.Louise’s iconic original base in that not only is it a flawless base for product, the unique tear-proof formula doesn’t require setting, and promises to last all night without transfering. With six shades launching on the 16 August and a formulation that works for everything from a cut crease to a body art look, this launch is not one to miss!
YOUR NEW SCENT
This week, Jo Malone has unveiled a permanent new fragrance, which will be taking over our perfume tray when it launches in September. The Poppy and Barley fragrance will be available both as a Cologne and as a Body & Hand Wash, harnessing the “quintessentially British” scent of poppies, with notes of rose and violet and topped with blackcurrants. Originally part of the limited-edition English Fields collection, Poppy & Barley has been plucked from the harvest and spun into a supersized badge of beauty. We can’t wait to meet this new addition to the Jo Malone line!
RELEASE THE ANIMAL INSIDE
Chantecaille has announced the Africa’s Vanishing Species range, comprised of six Luminescent Eye Shades that will be launching soon in the UK as part of their permanent philanthropy collection that benefits environmental causes worldwide. These six new eyeshadows are each inspired by and named after a different endangered African animal: Lion, Cheetah, Pangolin, Giraffe, Elephant and Rhinoceros. The sales of the Eye Shades will benefit six different animal charities, one for each animal that the range line is inspired by.
LASH REVIVAL
Available now in Boots and Superdrug, Max Factor has just launched the Lash Revival Mascara and Primer to bring you fuller, longer and stronger lashes within four weeks of application. The Mascara is infused with bamboo extract, providing long-term care to nourish your lashes while adding length and volume. The Primer contains a unique conditioning formula featuring vitamin E and oils, using micro-fibres to add length to lashes whilst also conditioning them over time.
BRING THE SPARKLE
CMarc Jacobs Beauty is bringing the sparkle and getting us in the holiday spirit already with the Limited-Edition Lust & Stardust Collection, inspired by the glam rock era of the ‘70s. The Collection includes four shades of See-Quins Glam Glitter Eyeshadow, an All-Over Foil Luminizer and a whopping thirty shades of Dazzling Gloss Lip Lacquers.
