As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

PROFESH HAIR

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ghd, masters of all things hair, has launched its new professional-grade hairdryer, ghd helios. Developed in conjunction with top physicists, engineers and styling professionals, the latest addition is lighter and faster with a longer-life brushless motor designed for speed, creating a powerful and concentrated airflow traveling at 120kmh.

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FUN SKINCARE SOLUTIONS

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Funderm is a super fun solutions based, unisex range that has just launched into the UK. It focuses on treating pimple-prone skin, and uses a unique ‘in & out’ pre and probiotic formula that targets skin on the inside and outside. Products in the range include: Was Bad, an on-the-go invisible anti-pimple treatment gel; No Drama, a natural red clay mask; 24/7, an oil-free moisturiser for problematic and combination-oily skin; Clean Master Foam, a gentle cleansing solution; and Clean Master Toner, a refreshing formula designed to treat combination-oily skin.

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JO MALONE’S NEW TAKE ON LAVENDER

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One of our favourite brands for unique scents, Jo Malone London, has launched its new English Lavender limited edition collection. Offering a new perspective on the much-loved floral scent, the line-up includes three new colognes in decorative bottles: Lavender and Coriander, Silver Birch and Lavender and Wisteria and Lavender. The collection is complete with the Pillow Mist and Diffuser, each scented with Lavender & Musk.

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NEW RADIANCE RITUAL

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Luneia is a new vegan and cruelty free beauty brand that has launched with its debut product, the Radiance Ritual mask. Created with an approach to do things differently, the new brand delivers high-performing skincare formulated with clinically-proven active ingredients, thus championing sustainability without compromising on efficacy. The Radiance Ritual mask is an exfoliating treatment mask with a blend of 10% AHA and 2% BHA for the ultimate evening ritual and an enviable glow.

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