As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
BEAUTY ESPIONAGE
Cosmetics brand Stila has unveiled its autumn/fall Beauty Espionage collection, featuring it’s new Magnum XXX Mascara, Suede Shade Liquid Eyeshadow (in 5 shades) and Hide and Chic Foundation.
FIX UP, LOOK SHARP
MAC has added to its much-loved foundation range with the launch of the Studio Fix Soft Matte Foundation Stick. Available from September, the lightweight formula is easy to blend and pairs well with the other Studio Fix products.
TUTTI FRUTTI
Hello new Too Faced products! The cosmetics brand has added to its Tutti Frutti collection, including a range of watermelon-inspired products: Watermelon Face and Eyeshadow Breakaway Palette, Juicy Fruits Candy Finish Lip Gloss (new shades), Watermelon Infused Hangover 3-in-1 Setting Spray and Tutti Frutti Better Than Sex Mascara (limited-edition packaging).
BEAUTY RECYCLE!
Hair tools brand Cloud Nine has introduced the industry’s first iron recycling service, whereby you can recycle your old straightening irons for FREE, regardless of what brand or where they were purchased. The brand aims to significantly reduce their environmental impact by 2022 with a goal of saving 1.5 million straightening irons from landfill. Want to recycle your straighteners? Head to the brand’s website here.
