As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
MIRACLE SCULPTERS
Max Factor has made highlighting and contouring effortless with these lightweight blendable and buildable formulas. The new Miracle Sculpting Wands are available in three shades, including two contouring creams, and one universal champagne-hued highlighter. Suitable for all skin types, the soft cushion applicator delivers precision application of the long-wearing formula for a radiant finish that lasts all day long.
ESTEE LAUNDRY FIGHTS BACK
If there’s one thing that’s had us all hooked this week, it’s the stand against bullying in the beauty industry from trending Instagram account Estée Laundry. In the rise of ‘call-out culture’, over the last week the account has welcomed anonymous testimonials from various employees working for a number of beauty brands worldwide. Estée Laundry watches the beauty industry closely and relies heavily on user-submitted content to open up much needed conversations. Since Friday, the Instagram account has received over 300 stories about bullying in the beauty industry. You can sign the #saynotobullying petition here.
BEAUTY FROM A POP LEGEND
NUDESTIX has collaborated with Hillary Duff to launch the Daydreamer Kit, a customised collection of six ethereal shades for face, eyes and lips. Each shade was selected by Hilary and are in stick formats, making it easy to get ready on the go.
WHAT A THROWBACK
Huda Beauty has revealed The Throwbacks Collection, eight new shades inspired by her obsession with 90s supermodels and everything 90s. The bullet lipsticks have been formulated for pigment and comfort.
