Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

UOAMA BEAUTY ‘s COMING TO AMERICA collab

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To mark the arrival of Coming 2 America, an Amazon Prime comedy, Uoma Beauty have collaborated with the film on an exclusive collection that celebrates African beauty and cultural heritage. The limited-edition collection includes a nine-piece Royal Edit of shimmering shadows, high-shine lipsticks, highlighters and kajal eyeliners, with their names paying reference to characters in the movie. 

COMING SOON: EASYST

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Created by Pink Parasol Brands (who are behind the playfully fun Beauty BLVD formulas), EASYST aim to solve beauty challenges at home by offering high-quality at-home solutions that are safe and effective to use. 

THIS CERAVE FORMULA COMES TO THE UK!

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Cult US skincare brand CeraVe – known for its results-driven formulas developed by dermatologists – have finally brought its Hydrating Hyaluronic Acid Serum to the UK. Alongside the moisture magnet ingredient, this serum also contains the brand’s signature three essential ceramides to help the skin’s protective barrier.

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