The beauty industry is constantly evolving, and in the UK, British Beauty Week (BBW) leads the way in celebrating innovation, creativity, and the next generation shaping the sector. Organised by the British Beauty Council, the event highlights the people, products, and technologies driving the £30.4bn UK beauty industry: from groundbreaking formulations to sustainable practices.
Following a sold-out year in 2024, the British Beauty Week Edit 2025 brings the excitement of BBW directly to your home. This curated collection of 19 standout products worth £354 gives a taste of the future of beauty which is accessible nationwide and designed to inspire, elevate, and transform your daily routine.
THE EDIT
Each product in the BRITISH BEAUTY WEEK EDIT 2025 reflects one of the key drivers shaping beauty’s future: product and manufacturing innovation, sustainability, technology, and the next generation of consumer trends. From skincare to haircare, nails, fragrance, and wellness, this edit brings together solutions that are as forward-thinking as they are indulgent.
SKINCARE & SUNCARE
[comfort zone] Sun Soul SPF Mist 50+: Advanced, water-resistant sun protection with a 360-degree nozzle, designed for sustainable, full-coverage care.
Curél Deep Moisture Spray: Ceramide-infused mist for dry, sensitive skin that instantly hydrates and replenishes the skin barrier.
Dr Organic Skin Calm Probiotic Concentrated Cream: Deeply nourishing cream with prebiotic and probiotic complex to restore the skin barrier and reduce redness.
Hada Labo Gentle Hydrating Cleanser: Mild foaming gel cleanser with Super Hyaluronic Acid that lifts impurities while deeply hydrating.
Skin + Me Redness + Uneven Tone Serum: Calming night serums powered by azelaic acid to relieve redness, minimise sensitivity, and strengthen the skin barrier.
SKIN|CYCLES Sun Rx Stick SPF 50+: High-performance, antioxidant-rich sunscreen in an easy-glide stick designed to follow natural contours of the face and body.
Skin Saints Vitamin C Illuminating Serum: Brightening serum with Vitamin C and niacinamide to target uneven tone and revitalise dull-looking skin.
HAIRCARE
ARKIVE Dry Texturising Spray: Adds effortless volume and sultry dimension for a long-lasting, just-styled look.
Philip Kingsley Elasti-Styler 5-in-1 Treatment: Leave-in treatment that strengthens, conditions, tames frizz, primes, and boosts shine.
Leo Bancroft Wonder Coat Smoothing Spray: Heat-activated polymer technology creates a sleek, frizz-free finish while repelling moisture.
Hair by Sam McKnight Deeper Love 5-minute Intense Treatment Mask: Award-winning strengthening mask with Plant Keratin and resilience-boosting actives for stronger, healthier hair.
BODY & HANDS
Margaret Dabbs London Miracle Foot Cream: Overnight treatment balm with antibacterial and antifungal benefits for visibly transformed feet.
Sol de Janeiro Delicia Drench Shower Oil: Oil-to-milk body wash that nourishes and soothes the skin while enveloping you in the iconic Cheirosa 59 scent.
NAILS & COLOUR
Peacci Nail Polish IN Prussian Blue OR Blueberry: Highly pigmented navy shades (Prussian Blue is deep and sophisticated, Blueberry is bright and playful) for statement-making nails.
HOME & LIFESTYLE
Space NK Diffuser: Get either Tuscan Vines, Sahara Dusk, Balearic Sunrise, or Mykonos Blue to transform your space into a wellness-forward sanctuary.
Spectrum Headband & Wrist Cuff Set: Plush, absorbent accessories to elevate self-care rituals, keeping hair and arms neat during cleansing or masking.
Water Junkie Wide Awake with Lion’s Mane: Functional, lightly sparkling mushroom drink with vitamins B5 and B6 to support energy, focus, and overall wellness.
SKINCARE ACCESSORIES & PRIMERS
By Terry Mini-To-Go Brightening CC Serum - Apricot Glow: Radiance-boosting primer with rose stem cells that brightens and evens skin tone while delivering built-in skincare benefits.
The British Beauty Week Edit 2025 is more than just a box, it’s a celebration of innovation, sustainability, and the next generation shaping British beauty. From advanced skincare to transformative haircare and functional wellness, each product reflects the creativity, technology, and forward-thinking vision driving the industry forward.
Bring BBW into your home and experience the future of beauty with this thoughtfully curated collection. SHOP THE EDIT NOW and share your favourites with @britishbeautyweek, @britishbeautycouncil and @latestinbeauty, and join the nationwide conversation.
