Every beauty edit starts with an idea, but choosing the products is only one aspect of its creation, the social strategy is the other, it’s what you see before you decide to purchase the box, and for The Beauty Elite Lookbook we wanted to create something not only fun and elite, but also engaging, which meant filming content that takes you from the earliest brainstorming sessions right through to the final reveal. From concept meetings to unboxings and a few behind-the-scenes moments along the way.
MEET THE ELITE
In beauty, some products simply rise above the rest. They’re the formulas that editors recommend, makeup artists keep in their kits and skincare lovers refuse to live without. The ones that deliver real results, spark conversation online and quickly earn cult status. That’s exactly the thinking behind The Beauty Elite LookBook.
THE NEXT BIG THING: WHAT’S ON OUR RADAR RIGHT NOW
Virality doesn’t happen overnight. One moment a product is a hidden gem, and the next it’s appearing everywhere. You can’t escape it…you feel like you’re missing out, and you cannot wait to get your hands on it. Well, worry not: we’ve taken the guesswork out with this box. You can...
WHEN SHOULD I START ANTI-AGEING SKINCARE?
“When should I start anti-ageing skincare?” and “Is it too early to use retinol?” are some of the most searched skincare questions, and the answer is simpler than you might think.
A BOX TO SUIT YOUR FITNESS + LONGEVITY GOALS
Fitness looks different for everyone, and so does longevity. For some, it’s Pilates twice a week and more steps squeezed into busy days. For others, it’s strength training, early mornings at the gym or simply moving more consistently. Wherever you’re at, one thing matters: the habits you can actually stick to.
WHAT’S HOT IN BEAUTY 2026?
We’re starting 2026 the only way we know how: loud, proud, and loaded with really good beauty. Our Stylist What’s Hot box is stacked with 19 trend-setting products we truly believe are about to have their moment. Think under-the-radar finds, ingredients you’ll suddenly see everywhere, and formulas that make you feel smugly ahead of the curve.
14 NO BRAINER GIFT IDEAS FOR THOSE PEOPLE WHO DESERVE A LITTLE EXTRA
(Including you.) Some people are easy to shop for… chocolates, socks, a scented candle and done. But then there are the ones who want glossy hair or flawless skin, or lashes that say “I’m ready to paaaarty”. #Trendsetter 6 The Gift of Luxe Beauty was curated exactly for them. The...
WHAT MAKES K&J BEAUTY SO AHEAD OF THE CURVE?
If there’s one thing beauty lovers agree on right now, it’s this: Korea and Japan are running the skincare game. That’s exactly why we created our first-ever K-J BEAUTY HYPE // SO OBSESSED Edit, a curated collection worth £172, featuring 10 products from the most innovative brands shaping global beauty right now. Think: skin barrier care, targeted masking, de-puffing tech, and that unmistakable glass skin, which will change your skincare routine forever.
WHAT’S IN MY PARTY BAG: THE EDIT I’M TAKING EVERYWHERE THIS SEASON
Party season is officially here, and I don’t know about you, but I like to be prepared. Not just with the perfect outfit or shoes, but with a beauty bag full of products that actually deliver, the kind that keep you looking fresh, glowing, and ready for anything from after-work drinks to a full-on dance floor takeover.
3 REASONS TO LOVE OUR MENS ADVENT WITH MD DEAN
This year I decided the MEN also deserved a spot in the advent game. But really, I wanted an edit that covered EVERY step, every eventuality – a men's kit of sorts. This is the PERFECT gift to take any man's routine from 0 to hero.
Here I outline how and when I'd use them and why… Who doesn't need a 20+ step routine?
32 REASONS THEY MADE OUR XMAS LIST
The countdown to Christmas just got even more exciting. The Stylist 2025 Beauty Advent Calendar has officially arrived just in time for Christmas, and it’s bigger and better than ever. Packed with 32 beauty favourites (no samples allowed!), it’s worth almost £600 but yours for just £149.99. That’s over £400...
BEAUTY THROUGH MENOPAUSE: YOUR CURATED KIT FOR SKIN, HAIR AND BODY
Skincare and wellbeing during menopause can feel like a maze. Hormonal shifts often bring dryness, sensitivity, thinning hair and changes to skin texture, and suddenly, products that used to work no longer feel enough. That’s where The Menopause Beauty Kit steps in. Curated with care, this 17-piece collection (worth £419)...
WIN A MADE OF MORE BUNDLE WORTH OVER £500
Meet Made Of More - skincare that gets midlife skin. They know the story: one day your skin is glowing, the next it’s dry, red, moody, or all of the above. That’s why they created formulas that work with your hormones, not against them. The secret? The HC+ Complex® -...
BEHIND BRITISH BEAUTY WEEK 2025
The beauty industry is constantly evolving, and in the UK, British Beauty Week (BBW) leads the way in celebrating innovation, creativity, and the next generation shaping the sector. Organised by the British Beauty Council, the event highlights the people, products, and technologies driving the £30.4bn UK beauty industry: from groundbreaking...
THE 2025 STYLIST BEAUTY ADVENT CALENDAR 2025 HAS ARRIVED
The countdown to Christmas has never looked this good. The Stylist 2025 Beauty Advent Calendar is finally here; a carefully curated edit of 32 premium beauty treasures worth almost £600. This is the ultimate way to elevate your beauty routine while saving over £400. Handpicked by the Stylist team, every product...
BARRIER REPAIR & BEYOND: HOW TO FUTURE-PROOF YOUR SKIN THIS SEASON
Struggling with post-summer skin? You’re not alone. Sun, heat, pollution, and seasonal changes can leave your skin, hair, and body feeling dehydrated, sensitised, and prone to breakouts. That’s why Watch This Space V5: New Season Barrier & Beauty Repair is your go-to edit. Packed with 13 expertly curated products –...
OUR BEAUTY CONTENT EDITOR ON LOW-KEY LUXE, WELLNESS & LONGEVITY
It’s simple. It’s giving low-key luxe. It’s giving beauty meets wellness. It’s giving longevity that actually works. And yes… it’s giving over £400 worth of seriously good stuff.
UNFILTERED & UNMISSABLE: RUTHS TAKE ON THE BRANDS
When Ruth Crilly puts her name to something, you know it’s worth listening. For years, she’s been one of the most trusted (and funniest) voices in beauty – sharp, unfiltered, and always with a knack for finding products that really work. Which is why we’re so excited to have her...
A GUIDE TO TEEN SKIN RULES
Teen skin can feel like a total mystery… One day it’s clear, the next it’s throwing a breakout party. With so many products out there (acids, retinols, masks, serums — you name it), it’s hard to know what you really need and what’s just hype. The truth? Teen skin thrives...
DUPES? NO. UNDERRATED PRODUCTS THAT RIVAL THE BIG NAMES
In the beauty world, hype often overshadows hidden gems, products that deliver the same (or better) results as their viral counterparts. This edit is all about those unsung heroes: the affordable dupes that rival (and sometimes surpass) luxury favourites like NARS, Charlotte Tilbury and Maison Francis Kurkdjian. The Beauty Crop...
RATED 4.6 'EXCELLENT' ON TRUSTPILOT WITH ALMOST 1K REVIEWS*
"Latest in Beauty has what will be the Trend
I have numerous Beauty Box subscriptions but Latest In Beauty never fails to deliver an exciting new variety of products at a high end value; catering for all of the family. It's the Final Boss of all 🕶 😆 Ive purchased every Trend Collection Box and multiple Mystery Boxes. I get so excited for new releases, knowing that the contents are what will be Trending before anyone knows."
- Alexandra Thompson
1 Oct 2025
"I absolutely love Latest in Beauty
I absolutely LOVE ‘latest in Beauty’! I love a bargain and the boxes are incredible value! The products are always beautiful, superbly packaged and with so many well known and up and coming brands. I often order for my teenage daughter and I and she loves it too! It’s like getting a Christmas stocking delivered to your door at all times throughout the year!!"
- Lyndsey Stanton
29 Sept 2025
"Amazing value and range of products
I am so impressed with the quality and volume of items in these boxes! When I find one I like I often buy a second one to stock up on items that I otherwise probably couldn’t afford. To me, opening a box is a little like Christmas morning as a child because there is so much there that I don’t know where to start.The value in these boxes is amazing (...)
I absolutely recommend Latest In Beauty and will continue to purchase from them myself"
- Laura
28 Sept 2025
*Corrects as of 15/10/2025