Celebrating 20 years of excellence, the CEW Beauty Awards spotlight the most exceptional products in the industry. As part of this milestone year, we’re thrilled to present the exclusive CEW Beauty Awards Edit – a curated selection of the finest, award-worthy innovations across every category. From transformative skincare to standout makeup, these are the products setting the benchmark in 2025.
Delhicious Body - Scalp-Eaze Scalp Balm - Amla Berry & Mango Butter
BEST NEW HAIR AND SCALP PRODUCT - MASS
An intensely nourishing, vitamin-rich pre-wash scalp balm made from a blend of powerful Indian plant-based ingredients to moisturise, soften and relieve a dry, itchy scalp.
Sekkeizu - AM Serum
BEST NEW SKINTELLECTUAL - PRESTIGE
All-in-one serum formulated to protect, restore, and reveal healthy skin. Hero ingredients Vitamin C, Australian Wild Hibiscus flower extract, and Ectoin strengthen the skin barrier from the first use.
Shiseido - Vital Perfection Uplifting and Firming Advanced Cream
BEST NEW TARGETED SKINCARE - PRESTIGE
Shiseido's best-selling, age-defying cream, formulated to target signs of ageing for a visibly lifted, firmed and brightened look in just 1 week.*Self-scoring by 110 women.
Being - Major Moisture Leave-In Conditioner
BEST NEW HAIR AND SCALP PRODUCT - MASS
BEST NEW BRAND - MASS
This sulfate-free and silicone-free formula is ideal for use after washing, to help style naturally, or alternatively for use as a heat protectant, perfect for type 3A-3C curls and type 4A-4C coils of all kinds.
Self Glow by James Read Break of Dawn - Rejuvenating Glow Mask
BEST NEW BRAND - PRESTIGE
BEST NEW INDEPENDENT BEAUTY BRAND - MASS & PRESTIGE
BEST NEW SUN CARE OR SELF TAN - MASS & PRESTIGE
This rejuvenating self tan mask, blended with squalane, fermented mushrooms, aloe Vera, and a touch of natural plant-based DHA, helps hydrate the skin and promotes a radiant, healthy-looking skin.
GROVE ENGLAND - Anemone Hand Cream
BEST NEW INDEPENDENT BEAUTY BRAND - MASS & PRESTIGE
BEST NEW HAND OR FOOT PRODUCT - MASS & PRESTIGE
A beautifully soft, antioxidant-rich cream infused with elegant notes of Anemone fine fragrance. Enriched with Avocado, Shea Butter, and Sweet Almond Oil, it deeply nourishes, softens, and revitalises the skin.
GROVE ENGLAND - Anemone Travel Eau de Parfum
BEST NEW INDEPENDENT BEAUTY BRAND - MASS & PRESTIGE
An elegant floral chypre fragrance, blending crisp chamomile with clean white florals, jasmine, neroli and linden, enriched by warm notes of labdanum and cedarwood. Uplifting yet sophisticated.
Dr.PAWPAW - Original Balm
BEST BEAUTY ICON - MASS
The multi-award-winning, 100% natural, multipurpose balm for lips, skin & hair. Enriched with pawpaw fruit (papaya) loved for its nourishing benefits, alongside aloe vera to soothe and castor oil to moisturise.
Scandinavian Biolabs - BIO-PILIXIN EYELASH GROWTH SERUM
BEST NEW EYE OR BROW PRODUCT - PRESTIGE
The jade roller applicator delivers the product straight to your lash follicles with a soothing massage, while ingredients from the clinically tested Bio-Pilixin® formula help nourish.
VIDA GLOW - Collagen Liquid Advance
Nominated in the awards
A collagen peptide supplement that stimulates collagen production with a concentrated, bioavailable liquid formula and a potent boost of antioxidants and vitamin C to enhance collagen synthesis.
MUA - Hydra Juice Peptide Lip Balm - Watermelon Sorbet
BEST NEW LIP PRODUCT - MASS
Give your lips a hydration hit with MUA’s fruity gloss-balms. They smell divine, deliver intense hydration thanks to a three-amino-acid peptide and vitamin E, and help reduce the appearance of lip lines.
The INKEY List - Ectoin Hydro-Barrier Serum
BEST NEW SKINTELLECTUAL - MASS
A lightweight, fast-absorbing serum that hydrates up to 10 layers deep and strengthens the skin barrier. With 2% Ectoin and multi-molecular hyaluronic acid, it delivers multi-level hydration in just 15 minutes.
Grown Alchemist - Hand Cream - Vanilla and Orange Peel
Nominated in the awards
Packed with a moisture-boosting blend of plant-based ingredients such as Aloe and Camellia and Grapeseed Oil, it helps to support the skin barrier which can often be interrupted due to frequent washing.
Grown Alchemist Exfoliating Hand Wash
BEST NEW HAND OR FOOT PRODUCT - MASS & PRESTIGE
Packed with an expert blend of Pumice and Eco Beads alongside soothing Aloe, it helps to remove impurities and dead skin cells to reveal super clean, soft and smooth hands in seconds.
Sablissime - BLACK SEED Ultra Rich Cream
BEST NEW TARGETED SKINCARE - PRESTIGE
This formula contains black seed oil, revered for centuries for its restorative properties. Hyaluronic acid gently plumps and replenishes, while a powerful peptide complex diminishes the appearance of fine lines.
Pixi - Roll on DetoxifEYE Serum
BEST NEW TARGETED SKINCARE - PRESTIGE
BEST ESTABLISHED INDEPENDENT BEAUTY BRAND - MASS & PRESTIGE
A trio of steel rollerballs helps deliver this powerful age-defying treatment to refresh the delicate eye area. Infused with Caffeine to de-puff & energise, Cucumber to soothe & calm, and Gold to nourish & fortify.
Sienna X - Rose Mist
BEST NEW SUN CARE OR SELF TAN - MASS & PRESTIGE
This mist delivers a sun-kissed glow while nourishing your skin. Suitable for sensitive skin, it combines Hyaluronic Acid, Niacinamide, and Aquaderm® SP to boost hydration by 34% from the first use.
Murad - Retinal Resculpt Eye Treatment
BEST NEW TARGETED SKINCARE - PRESTIGE
A next-gen eye cream that visibly lifts, firms & tightens eye area in just 1 week. After 2 weeks it reduces deep-set lines & wrinkles. After 4 weeks it gives a visible lifting effect on droopy eye-lids and brow bone.
Sol de Janeiro - Brazilian Bum Bum Cream
BEST BEAUTY ICON - PRESTIGE
Scented with the Cheirosa '62 fragrance with delicious notes of pistachio, salted caramel and vanilla, this body cream helps visibly smooth and tighten the appearance of your skin.
Dr. Idriss - Major Fade Hyper Serum
Nominated in the awards
Brighten up, buttercup! This instantly illuminating serum helps to fade stubborn dark spots and improve uneven skin tone. Use twice daily to target discolouration and brighten your complexion.
Paula's Choice - Pro-Collagen Peptide Plumping Moisturizer
BEST NEW SKINTELLECTUAL - PRESTIGE
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Silver Cloud Beauty - Heatless Curler Set Infused with Silver Ions - Caramel
BEST NEW BEAUTY TOOL, DEVICE OR ACCESSORY – MASS & PRESTIGE
Made from premium satin and infused with silver ions, they reduce breakage, tame frizz, and limit bacteria growth by up to 99.7%—keeping your hair smoother, fresher, and healthier without heat.
Made of More - Intimate Serum
BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE
A pH balanced water-based formula with nano CBD, moisture-boosting vegetable glycerin and prebiotics for intimate hydration, balance and maximum sensory benefit.
Made of More - Night Soufflé
BEST NEW TARGETED SKINCARE – PRESTIGE
Ultra-nourishing cream helps skin recover, stress, and everything in between. Powered by HC+ Complex® with 150mg of soothing CBG, cell-renewing lactic acid, peptides and antioxidants.
BROW AID - BROWTOX Lift & Lock
BEST NEW BRAND – MASS
BEST NEW EYE OR BROW PRODUCT – MASS
A breakthrough formula. An innovative applicator. Unparalleled lift and staying power. The dual sided wand gives precision and performance, ensuring your brows stay perfectly styled all day.
Nootriskin - Nootriskin Beauty Drink
BEST NEW BEAUTY SUPPLEMENT – MASS & PRESTIGE
A peach-flavoured liquid supplement designed to enhance skin hydration, elasticity, and radiance. This formulation aims to reduce fine lines, protect against oxidative stress, and support skin rejuvenation.
Ella & Jo - The Glow Up Enzyme Mask
BEST NEW SKIN PREP OR MASK – PRESTIGE
Formulated with exfoliating fruit acids, hydrating hyaluronic acid and brightening vitamin C to brighten and rejuvenate the skin, unblock pores and accelerate cell renewal, leaving the skin smooth and radiant.
19/99 - Cream Blush Stick - Tuti
BEST NEW COMPLEXION PRODUCT – PRESTIGE
An ultra creamy, blendable, and buildable blush stick with a light-weight formula designed to work across different skin textures and tones. Does not settle into pores or fine lines.
19/99 - Cream Blush Stick - Szolo
BEST NEW COMPLEXION PRODUCT – PRESTIGE
An ultra creamy, blendable, and buildable blush stick with a light-weight formula designed to work across different skin textures and tones. Does not settle into pores or fine lines.
Calling - Face Fog
Nominated in the awards
A nourishing, serum-like treatment in a lightweight mist. Imagine the refreshment of a toner, the treatment of a serum, and the hydration of a lightweight face oil, distilled into one luxurious bottle. That’s Face Fog.
MONDAY Haircare - DEEP MOISTURE Hair Mask
BEST NEW HAIR AND SCALP PRODUCT – MASS
A twice-weekly hair treatment that works to restore strength and nourishment to dry and damaged hair with hydrating naturals, plus reparative Keratin. Hair is left feeling and looking replenished and shiny.
Kate Somerville - EradiKate Cleanser
BEST NEW SKINTELLECTUAL – PRESTIGE
Developed for blemish-prone skin, the EradiKate® Sulfur Daily Foaming Cleanser is clinically formulated to help combat blackheads, sebaceous filaments, and blemish while preventing new breakouts.
Absolute Collagen - Crystal Clarity™ Collagen Powder
BEST NEW BEAUTY SUPPLEMENT – MASS & PRESTIGE
The UK’s only clinically-proven collagen powder for youthful-looking skin. Enjoy absolutely undeniable results and an absolutely undetectable taste. Take your optimum daily dose in a pre-measured sachet.
e.l.f. - Power Grip Primer Mini
BEST BEAUTY ICON – MASS
The sticky gel formula locks makeup in place, preps, smooths, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup base for all skin tones.
Ruby Hammer - Neon Nail File
BEST NEW BEAUTY TOOL, DEVICE OR ACCESSORY – MASS & PRESTIGE
Crafted from luxe Czech glass it glides over nails to shape and smooth with precision—sealing the nails edge to prevent splits and snags. Hygienic, sleek, durable, and endlessly reusable.
NailKind - Plumping Top Coat - Mr Volume
BEST NEW HAND OR FOOT PRODUCT - MASS & PRESTIGE
This magnificent plumping top coat creates a dazzling gel-look shine and offers instant opulent volume. The result? Impeccably plumped nails. One coat of Mr Volume to achieve a plumping shine to your nails.
KORRES - Black Pine Primus Booster
BEST NEW TARGETED SKINCARE – PRESTIGE
A super-boosted water-gel serum with 6 types of Hyaluronic Acid to iron-out the appearance of fine lines and wrinkles. It seals in moisture, improves overall skin tone and radiance for a youthful complexion.
Benefit - Mighty Fine Brow Pen - Shade 3
BEST NEW EYE OR BROW PRODUCT – PRESTIGE
With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day.
Benefit - Mighty Fine Brow Pen - Shade 4
BEST NEW EYE OR BROW PRODUCT – PRESTIGE
With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day.
Benefit - Mighty Fine Brow Pen - Shade 4.5
BEST NEW EYE OR BROW PRODUCT – PRESTIGE
With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day.
Rituals - The Ritual of Sakura Body Cream
BEST ESTABLISHED INDEPENDENT BEAUTY BRAND - MASS & PRESTIGE
This rich cream is easy to apply and nourishes and firms the skin. The formula contains antioxidant-rich vitamin E and Centella Asiatica for soft skin, all with the renewing blend of cherry blossom and rice milk.
Erborian - Skin Therapy Multi-Perfecting Night Oil-Serum
BEST NEW SKINTELLECTUAL – PRESTIGE
A lightweight, two-phase night oil serum powered by 17 plant extracts. Clinically tested and 90% natural, it nourishes, smooths, and plumps skin overnight, leaving it radiant, even, and visibly refreshed.
EVE LOM - Daily Rejuvenating Cream + Cleanser Sachet 5ml
BEST NEW TARGETED SKINCARE – PRESTIGE
Gentle enough to use twice a day, it delivers a dose of essential hydration that lasts up to 10 hours after use. In addition to the line-smoothing retinol and microbiome support of Time Retreat Complex.
The 5-in-1 Cleanser balm hydrates, tones, cleanses, exfoliates, and removes all traces of make-up.
B. - B. Enhance Colour Corrector
BEST NEW TARGETED SKINCARE – MASS
A lightweight green to beige cream to help neutralize redness on the skin and provide a healthy look. Neutralises The Look Of Redness, Soothes Irritated Skin, Contains Niacinamide, Squalane, And Cica.
Björn Axén - Salt Water Spray
BEST NEW HAIR STYLING PRODUCT - PRESTIGE
This salt water spray creates volume, texture and gives a matte “straight-from-the-beach” finish. Enriched with Provitamin B5 to strengthen the hair and Bilberry Fruit Extract for antioxidant benefits.
Dr.Jart+ - Ceramidin™ Body Lotion
BEST NEW BODY PRODUCT - PRESTIGE
Fast-absorbing body moisturiser with Ceramides and Hyaluronic Acid in a light, easy-to-spread formula that takes the chore out of full body hydration. Expect softer, more nourished skin in a matter of minutes.
With so many remarkable contenders, the choice is yours! Explore the full lineup of award-worthy picks and create your own edit – simply choose 6 favourites to build your perfect beauty collection. Happy shopping!
