The sun is finally making an appearance, and with it comes a fresh wave of beauty trends that are already taking over routines, feeds and wishlists.
Created in partnership with Stylist, this edit brings together 21 products that reflect exactly what’s happening in beauty right now. From innovative K-beauty formulas to cult classics, and buzzy brands, it’s a snapshot of what’s shaping the season.
THE SKIN SITUATION
If there’s one thing defining beauty right now, it’s SPF. It’s no longer something people are willing to compromise on.
Ultra Violette Queen Screen and Innisfree Daily UV Defense both reflect that shift towards formulas that are easy to wear every day with or without makeup, no chalkiness or greasiness in sight.
There is also a huge focus on hydration, skin is expected to look fresh and healthy. That’s where K-beauty continues to lead. Lightweight, hydration-focused formulas like Innisfree Green Tea Seed Hyaluronic Cream and Laneige Bouncy & Firm Serum are domineering on TikTok.
But it’s not only hydration that people pay more attention to, it’s also protection of the skin’s barrier. Cleansers like B. By Superdrug Rice Wash Cleanser fit perfectly into this, as it offers a gentle, non-stripping cleanse and Weleda Skin Food Light absorbs quickly, leaving your skin refreshed, hydrated and nourished. And of course, we cannot forget about the award-winning Pixi Antioxidant Tonic, beloved for its multitasking properties as a toner, essence and serum, all in one.
DONE IN 5
Makeup right now is less about transformation and more about refinement. The focus is on products that enhance our features, rather than change them.
Max Factor 2000 Calorie mascara continues to hold its place amongst the best mascara’s on the market, because it delivers what is promising: volume, definition and high impact.
Eyes have taken on a more relaxed approach. Products like the Barry M Pot Twist Eyeshadow reflect the shift towards quick and easy looks that don’t require a lot of time or precision.
Application has become just as important as the products themselves. Tools like the Spectrum Pink Blending Sponge are key to achieving that smooth, seamless base without putting much effort (who wants to spend 10 minutes of their time blending foundation, right?).
And lip products have shifted towards comfort and ease (long forgotten are the uncomfortable matte liquid lipsticks). Adored By Dew Boost Lip Gloss and Trinny London Lip Glow both tap into the demand for hydrating, wearable formulas that can be applied on the go, without a mirror.
Even smaller details are gaining attention. Nail care, for example, is no longer an afterthought. Products like Manucurist Sérum Complet reflect the growing focus on strengthening and maintaining natural nails.
LOW EFFORT, HIGH PAYOFF
Hair trends are currently balancing two extremes. On one side we have, effortless texture and on the other, we have sleek finishes.
Texture sprays like SACHAJUAN Ocean Mist continue to trend because they create movement and volume without requiring heat styling. Batiste Dry Shampoo continues to evolve beyond its original purpose, now used as a styling product as much as a refresh, adding volume and texture on demand. It’s a look that feels easy, but still intentional.
Frizz control has also become essential. OSMO Guardian Angel stands out for its ability to protect against humidity while also acting as a heat protectant. And of course, one cannot forget about the sleek styling (clean girl buns anyone?). The Kerasilk Flyaway Wand offers a quick and precise way to finish styles, taming the flyaways.
Haircare itself has improved a lot, with better formulations available on the market. The MONDAY MOISTURE Shampoo and Conditioner duo leaves hair soft, manageable and healthy-looking.
Body care keeps growing in popularity. Palmer’s Coconut Body Oil delivers glow and softness that nourishes the body, leaving it looking hydrated and healthy, but not sticky.
Fragrance trends have shifted too. Gourmand scents are having a moment, but in a more refined, wearable way. Commodity Milk Orchid captures that balance, blending creamy sweetness with a lighter, more modern finish.
SO, WHAT’S ACTUALLY “HOT”?
Newness, innovation, nostalgia… It changes constantly and it’s hard to keep up, but that’s why you have Latest in Beauty for! We tell you what’s hot and you decide if you want to test it for yourself or not, without spending a small fortune.
You can shop STYLIST WHAT’S HOT FOR SUMMER NOW.
