Every beauty edit starts with an idea, but choosing the products is only one aspect of its creation, the social strategy is the other, it’s what you see before you decide to purchase the box, and for The Beauty Elite Lookbook we wanted to create something not only fun and elite, but also engaging, which meant filming content that takes you from the earliest brainstorming sessions right through to the final reveal. From concept meetings to unboxings and a few behind-the-scenes moments along the way. 

Below, you’ll find the videos that bring The Beauty Elite Lookbook to life.

THE TRAILER: TEASING THE BEAUTY ELITE LOOKBOOK

Every great launch deserves a dramatic teaser.

To introduce The Beauty Elite Lookbook, we created our own trailer inspired by the iconic Devil Wears Prada style. Watch the trailer below to see how The Beauty Elite Lookbook was teased.

BRAINSTORMING THE CONCEPT

Before The Beauty Elite Lookbook was finalised, there were plenty of ideas flying around.

In this video, we’re giving you a little insight into the early stages of the edit as the team sat down to brainstorm the concept, theme and the types of products we wanted to include. Do you recognise the scene ;)?

THE UNBOXING

Want to see everything inside The Beauty Elite Lookbook up close? In this unboxing video, we show each product included in the edit so you can take a closer look at the packaging, textures and formulas.

MEET THE BEAUTY ELITE LOOKBOOK WITH DEAN

Next, Dean — our Managing Director — talks through The Beauty Elite Lookbook in more detail.

In this video, he shares the inspiration behind the theme, highlights some of the standout products included in the edit and explains the incredible value packed into the box.

WHAT’S IN OUR BAGS?

Inspired by Vogue’s iconic In The Bag series, we decided to create our own take featuring products from The Beauty Elite Lookbook.

BEHIND THE SCENES (AND THE BLOOPERS)

Of course, no filming day goes completely to plan. To wrap things up, we’re sharing a behind-the-scenes look at filming the content for The Beauty Elite Lookbook, complete with bloopers, outtakes and a few moments that definitely didn’t make the final cut…

You can now show the Beauty Elite HERE.