CUSTOMER?
We bring YOU the very "Latest in Beauty". GO HERE.
BRAND? PR? PUBLISHER?... Read on...
WHO WE ARE & WHAT WE DO
Founded in 2008, Latest in Beauty was the first to transform the online beauty market in the UK with a much-needed ‘try before you buy’ approach. The Latest in Beauty team has worked with over 1000 brands in the UK in our campaigns.
By collaborating with leading publications, media companies, industry leaders and industry influencers and even TIK TOK we reach millions UK customers, enabling us to put our favourite brands in the hands of engaged and targeted beauty lovers. We have teamed up with the best in the industry inc but not limited to, The British Beauty Council, The CEW, Sunday Times Style, Stylist Magazine, Get The Gloss as well as beauty experts such as Sarah Jossel, Caroline Barnes and Ruth Crilly. We have also partner with charities such as Look Good Feel Better.
WANT TO WORK WITH US?
We take PR to the next level and offer MORE than just product trial. We give our customers the chance to choose from a variety of boxes and prices, so they’re always happy with what they receive and our brands always interact with an engaged audience.
Unlike other beauty boxes, we don’t have a ‘one box fits all’ approach and instead work with each brand to achieve their unique objectives and marketing goals and place them in campaigns that work for them.
We run a range of campaigns (up to 35 a year) from Beauty Kits, which tackle consumers concerns head on, "Trendsetters" which showcase leading brands and products, our "Partner" Collabs, which feature ONLY the very best, as well as a range of beauty awards and much more... We also run a serious of "Ones To Watch" campaigns for newer and niche brands to gain awareness and reach. (you can see some of our campaigns here)
TIKTOK and TIKTOK SHOP?
TIKTOK can seem a scary place for many brands, so we do the hard work. We work with 1000s of creators to connect product, content and the audience, to showcase the HOTTEST brands and products. Our Star Seller TIKTOK shop has become a go to and example of excellence.
READY TO SCALE YOUR UK REACH?
Let us build a bespoke campaign that delivers engaged customers directly to your brand.
Contact our MD Dean Smith today to discuss your objectives: Dean Smith MD, Latest in Beauty dean.smith@latestinbeauty.com
RATED 4.6 'EXCELLENT' ON TRUSTPILOT WITH ALMOST 1K REVIEWS
"Latest in Beauty has what will be the Trend
I have numerous Beauty Box subscriptions but Latest In Beauty never fails to deliver an exciting new variety of products at a high end value; catering for all of the family. It's the Final Boss of all 🕶 😆 Ive purchased every Trend Collection Box and multiple Mystery Boxes. I get so excited for new releases, knowing that the contents are what will be Trending before anyone knows."
- Alexandra Thompson
1 Oct 2025
"I absolutely love Latest in Beauty
I absolutely LOVE ‘latest in Beauty’! I love a bargain and the boxes are incredible value! The products are always beautiful, superbly packaged and with so many well known and up and coming brands. I often order for my teenage daughter and I and she loves it too! It’s like getting a Christmas stocking delivered to your door at all times throughout the year!!"
- Lyndsey Stanton
29 Sept 2025
"Amazing value and range of products
I am so impressed with the quality and volume of items in these boxes! When I find one I like I often buy a second one to stock up on items that I otherwise probably couldn’t afford. To me, opening a box is a little like Christmas morning as a child because there is so much there that I don’t know where to start.The value in these boxes is amazing (...)
I absolutely recommend Latest In Beauty and will continue to purchase from them myself"
- Laura
28 Sept 2025