Elevating Your Brand: The Latest in Beauty Advantage
WHO WE ARE: The UK’s Original Discovery Platform
Founded in 2008, Latest in Beauty pioneered the "try before you buy" model in the UK, transforming product sampling into measurable acquisition. We don't just put products in boxes; we integrate your brand into the UK’s most influential beauty ecosystem.
We have strategically partnered with over 1,000 UK brands and are trusted by the industry’s most authoritative voices, including:
- Industry Recognition: The British Beauty Council, The CEW (Cosmetic Executive Women).
- Media Power: The Sunday Times Style, Stylist Magazine, and Get The Gloss.
- 1st Class Advertising: Media buying in Vogue and GQ
- Expert Endorsement: Influential experts like Caroline Barnes, and Ruth Crilly.
- Social Impact: Partnered with charities such as Look Good Feel Better.
BRANDS WE HAVE WORKED WITH: Find a selection of BRANDS we have worked with recently.
BEYOND SAMPLING: Converting Discovery into Loyal Customers
We offer More Than Sampling and trial—we deliver a targeted but high reach engagement channel unmatched by traditional beauty boxes.
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Traditional Box Approach |
The Latest in Beauty Difference |
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One-Size-Fits-All |
Curated Choice: Customers select their own boxes, guaranteeing they choose your product, resulting in a highly engaged audience who genuinely wants your brand. |
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Just selling the box and focus on sales. |
We focus on the brand, the product and its USP over selling the box. |
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Random Product Drops |
Strategic Placement: We develop up to 35 campaigns a year based on clear marketing goals, ensuring your product is placed with relevant themes (e.g., Beauty Kits to solve concerns, Trendsetters for velocity, Ones To Watch for niche brands). |
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No Follow-Up |
Measurable ROI: Our targeted selection strategy ensures high intent. We know the customer base is segmented and primed for future full-size purchases. |
OUR CAMPAIGN CONCEPTS?
We DON'T operate on a One Size Fits all model, and offer a range of campaign types, partners, themes and concepts to suit all brands objectives.
Unique to us. ALL of our campaigns focus on the USP of the Brand and Product included - NOT just selling the box.
TYPE |
CONCEPT |
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The Partner Collabs: |
Our biggest campaigns. We collab with industry experts across all sectors to deliver multi-pronged campaigns, spanning Partner Media, Latest in Beauty channel communications, paid media, PR and TikTok. |
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The Beauty Kits: |
These campaigns are built around specific consumer concerns, bringing together targeted, solution-led products designed to address key needs such as blemishes, menopause, teen-relevant concerns, pro-ageing and hair issues. We’re looking for innovative, ingredient-led solutions featuring the most exciting on-trend actives. |
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The #Trendsetter series |
These campaigns spotlight the brands and products leading the conversation and setting the trends on social media. Only the most innovative, buzz-worthy items are included, giving consumers a curated view of what’s shaping beauty right now. |
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The Ones To Watch Series: |
A LiB recommended look at brands and products we think are worth trying. These offer a platform for smaller brands. |
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The Showcases: |
These campaigns spotlight specific high interest areas of beauty such as K-Beauty, British Beauty, Ingredients or specific retailers. |
MASTERING TIKTOK COMMERCE (Your Seamless Bridge to Gen Z)
TikTok can be complex and resource-intensive for individual brands—we handle the heavy lifting.
We work with thousands of creators to generate authentic, high-performing content that drives sales. Our Star Seller TikTok Shop is an accredited example of excellence on the platform, providing:
✅ Direct-to-Consumer Funnel: We connect product, trending creator content, and the audience, simplifying the path from video views to purchase. ✅ Trusted Authority: We ensure your products are showcased by verified voices, boosting trust and conversion rates among the hyper-engaged Gen Z audience. ✅ Seamless Operations: You provide the product; we manage the content creation, affiliate network, and execution of the digital sales strategy.
READY TO SCALE YOUR UK REACH?
Let us build a bespoke campaign that delivers engaged customers directly to your brand.
Contact our Head Of Brand Development, Sasha Beqiraj today to discuss your objectives: Sasha Beqiraj , Latest in Beauty, sasha.beqiraj@latestinbeauty.com
DISCOVER THE VERY LATEST IN BEAUTY
CHECK OUR NEWEST BOXESRATED 4.6 'EXCELLENT' ON TRUSTPILOT WITH ALMOST 1K REVIEWS*
"Best beauty company ever
Best beauty company ever, great choice of products and always great deals, love, love, love. Highly recommended."
- Michelle
31 Mar 2026
"Always incredibly happy
Always incredibly happy with LiB products. I've been ordering their boxes for years and have been introduced to New Brands on many occasions that I now use. An excellent company - deliveries are always quick. And the excitement opening each box never fails."
- Stephanie
31 Mar 2026
Latest in Beauty is simply the best
Latest in Beauty is simply the best in the biz. Every offering combines that perfect balance of trusted trailblazer brands with the discovery of what will become your new favourite. It’s absolutely the perfect gift for yourself or any other beauty lover."
- Sarah
20 Feb 2026
"A fantastic selection of items
A fantastic selection of items worth far more than you pay. Always curated perfectly and also a fantastic gift. Worth their weight in gold."
- Claire
30 Jan 2026
"Latest in Beauty has what will be the Trend
I have numerous Beauty Box subscriptions but Latest In Beauty never fails to deliver an exciting new variety of products at a high end value; catering for all of the family. It's the Final Boss of all 🕶 😆 Ive purchased every Trend Collection Box and multiple Mystery Boxes. I get so excited for new releases, knowing that the contents are what will be Trending before anyone knows."
- Alexandra Thompson
1 Oct 2025
"I absolutely love Latest in Beauty
I absolutely LOVE ‘latest in Beauty’! I love a bargain and the boxes are incredible value! The products are always beautiful, superbly packaged and with so many well known and up and coming brands. I often order for my teenage daughter and I and she loves it too! It’s like getting a Christmas stocking delivered to your door at all times throughout the year!!"
- Lyndsey Stanton
29 Sept 2025
"Amazing value and range of products
I am so impressed with the quality and volume of items in these boxes! When I find one I like I often buy a second one to stock up on items that I otherwise probably couldn’t afford. To me, opening a box is a little like Christmas morning as a child because there is so much there that I don’t know where to start.The value in these boxes is amazing (...)
I absolutely recommend Latest In Beauty and will continue to purchase from them myself"
- Laura
28 Sept 2025
*Corrects as of 10/04/2026