We were so proud of this collection (our biggest box of the year after the advent calendar!) that we decided it deserved its own moment in the spotlight. And where better to showcase it than British Vogue?
Commissioning a dedicated piece in the world’s most iconic beauty title felt only right for The Beauty Elite Edit, a curation of 20 carefully selected products (16 full-size), worth over £500, designed to elevate your self-care from the first spritz of pillow mist to the final swipe of lipstick.
Here’s how British Vogue sees it, and how to use every product in your new power routine:
Evening Rituals: The Ultimate Wind Down Routine
It starts the moment your day ends. Take the day off with EVE LOM’s Foaming Cream Cleanser. Enzyme-infused, it removes dirt and makeup with a soft lather, no tightness, no fuss. Then follow with PIXI Glow Tonic, the cult-favourite exfoliating toner that British Vogue praises for its “5% glycolic acid to exfoliate deep into your pores, removing excess oil and leaving skin feeling squeaky clean and radiant.”
Layer on Shiseido’s Ultimune Power Infusing Serum for radiance, texture and resilience, thanks to “Patented Power Fermented Camellia+.” This is clinically proven to reduce fine lines and bring that elusive fresh glow.
If you’re targeting pigmentation, Skin + Me’s Pigmentation + Dark Spots Serum powered by a smart blend of retinoid, alpha arbutin and collagen amino acids, is the way to go. Pair with Tropic Skincare’s Super Greens Nutrient Boost Oil for instant hydration and glow - “cold-pressed broccoli, kale and avocado ensure no nutrients are lost,” notes British Vogue.
Next, tend to tired feet with Margaret Dabbs’ Miracle Foot Cream, a podiatrist-formulated treatment that revives and softens while you sleep.
And finally… “We couldn’t be without Neom’s Perfect Night’s Sleep Pillow Mist,” says British Vogue, noting its “relaxing blend of 14 essential oils including lavender, chamomile and patchouli.” Spritz it over your pillow and bedding to create a sanctuary before skincare begins.
The Morning Routine: Clean, Hydrated, Protected
Hop in the shower and swap your usual shampoo and conditioner for Hairstory’s New Wash, a sleek all-in-one that “acts as a shampoo, conditioner, detangler and treatment”.
Out of the shower, work MONDAY Haircare’s REPAIR Leave-In Conditioner through damp strands. British Vogue says “it smells amazing” and leaves hair “feeling silky soft and stronger” thanks to jojoba, almond oil and keratin.
For added strength and repair, layer on Kerasilk’s Strengthening Bond Builder, formulated to restore damaged hair with its unique blend of Biomimetic Silk and Bondamide for up to 20x stronger strands.
On the skin, a quick sweep of Lanolips 101 Ointment over lips, elbows or any dry patches offers instant moisture. British Vogue calls it “a multipurpose ointment [that] instantly adds hydration wherever it is applied.”
Makeup that Works Hard (So You Don’t Have To)
Begin with your base. Use the Spectrum B20 Sculpting Foundation Brush to buff in foundation seamlessly. “Soft vegan bristles and buffing qualities” make all the difference.
Eyes next. Define with Wonderskin’s 1440 Longwear Eyeliner in Kalamata; “smudge-proof… we've known it to withstand tear-jerkers, break-ups and 30 degree temperatures,” says British Vogue. Follow with a few swipes of INIKA Organic’s Long Lash Mascara, praised for “thicker, longer lashes” and its 100% natural formula.
Add a swipe of Sweed’s Le Lipstick in Nude Pink, which “glides easily onto the lips and provides a smooth finish”. It’s a buttery, universally flattering shade that completes any look.
Set everything with RCMA No Colour Powder, “a must for makeup artists” and invisible on all skin tones. And add the By Terry’s Hyaluronic Pressed Hydra-Powder to your bag for on the go touch-ups. It hydrates with three types of hyaluronic acid, all while locking in your look with a matte-but-natural finish.
Fragrance, Finish and the Final Touches
Before heading out the door, spritz on ARgENTUM’s Eau de Parfum, a full-sized £148 fragrance included in the box. British Vogue describes it as “intoxicating and fresh”. It’s luxe, layered and totally transportive.
Hair feeling a bit wild? Smooth flyaways and add shine with Fable & Mane’s MahaMane™ Smooth & Shine Hair Oil, which “blends six fruit oils for shine and ashwagandha for heat protection.”
Lastly, keep your hands elegant and clean with Rituals’ Sakura Hand Wash, a gentle formula with rice milk and cherry blossom. British Vogue calls it a way to “elevate an everyday task”.
The ‘WHY’
In British Vogue’s words, “these aren’t just travel-sized minis.” This is a full-on transformation, with hero products across every category — skincare, hair, body, makeup and fragrance — each one chosen for its performance, cult status and indulgent formula.
We were proud to create it. And prouder still to see it recognised by British Vogue as a true beauty essential. Whether you’re discovering a new hero or restocking an old favourite, The Beauty Elite Edit is the ultimate investment in your routine.
READ THE FULL ARTICLE ON VOGUE.CO.UK
