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In the beauty world, hype often overshadows hidden gems, products that deliver the same (or better) results as their viral counterparts. This edit is all about those unsung heroes: the affordable dupes that rival (and sometimes surpass) luxury favourites like NARS, Charlotte Tilbury and Maison Francis Kurkdjian. The Beauty Crop...

Skincare has moved on from glow. Right now, it’s all about longevity. Future-facing formulas. Smarter, barrier-kind actives. And visible results that don’t take six months to show up.

We’ve teamed up with the beauty experts at Get The Gloss to bring you Pretty Iconic, a curation of the beauty world’s biggest headliners.

We were so proud of this collection (our biggest box of the year after the advent calendar!) that we decided it deserved its own moment in the spotlight. And where better to showcase it than British Vogue?

Glazed skin. Glass skin. Dewy, light-catching, all-over glow. Whatever you call it, one thing’s clear: the trend isn’t going anywhere.

There are SO many trends out there – but here are a few that I think are worth taking note of…