In beauty, some products simply rise above the rest. They’re the formulas that editors recommend, makeup artists keep in their kits and skincare lovers refuse to live without. The ones that deliver real results, spark conversation online and quickly earn cult status. That’s exactly the thinking behind The Beauty Elite LookBook.
trends
THE NEXT BIG THING: WHAT’S ON OUR RADAR RIGHT NOW
Virality doesn’t happen overnight. One moment a product is a hidden gem, and the next it’s appearing everywhere. You can’t escape it…you feel like you’re missing out, and you cannot wait to get your hands on it. Well, worry not: we’ve taken the guesswork out with this box. You can...
WHAT’S HOT IN BEAUTY 2026?
We’re starting 2026 the only way we know how: loud, proud, and loaded with really good beauty. Our Stylist What’s Hot box is stacked with 19 trend-setting products we truly believe are about to have their moment. Think under-the-radar finds, ingredients you’ll suddenly see everywhere, and formulas that make you feel smugly ahead of the curve.
DUPES? NO. UNDERRATED PRODUCTS THAT RIVAL THE BIG NAMES
In the beauty world, hype often overshadows hidden gems, products that deliver the same (or better) results as their viral counterparts. This edit is all about those unsung heroes: the affordable dupes that rival (and sometimes surpass) luxury favourites like NARS, Charlotte Tilbury and Maison Francis Kurkdjian. The Beauty Crop...
THE AGECARE EDIT TO KNOW NOW
Skincare has moved on from glow. Right now, it’s all about longevity. Future-facing formulas. Smarter, barrier-kind actives. And visible results that don’t take six months to show up.
WHAT'S SO ICONIC RIGHT NOW?
We’ve teamed up with the beauty experts at Get The Gloss to bring you Pretty Iconic, a curation of the beauty world’s biggest headliners.
FROM YOUR PILLOW TO YOUR POWER LOOK: VOGUE'S TAKE ON THE BEAUTY ELITE
We were so proud of this collection (our biggest box of the year after the advent calendar!) that we decided it deserved its own moment in the spotlight. And where better to showcase it than British Vogue?
GET THE LOOK: THE TIKTOK-APPROVED ROUTINE FOR GLAZED SKIN
Glazed skin. Glass skin. Dewy, light-catching, all-over glow. Whatever you call it, one thing’s clear: the trend isn’t going anywhere.
10 BEAUTY TRENDS FOR 2025 FROM AN MD
There are SO many trends out there – but here are a few that I think are worth taking note of…
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RATED 4.6 'EXCELLENT' ON TRUSTPILOT WITH ALMOST 1K REVIEWS*
"Best beauty company ever
Best beauty company ever, great choice of products and always great deals, love, love, love. Highly recommended."
- Michelle
31 Mar 2026
"Always incredibly happy
Always incredibly happy with LiB products. I've been ordering their boxes for years and have been introduced to New Brands on many occasions that I now use. An excellent company - deliveries are always quick. And the excitement opening each box never fails."
- Stephanie
31 Mar 2026
Latest in Beauty is simply the best
Latest in Beauty is simply the best in the biz. Every offering combines that perfect balance of trusted trailblazer brands with the discovery of what will become your new favourite. It’s absolutely the perfect gift for yourself or any other beauty lover."
- Sarah
20 Feb 2026
"A fantastic selection of items
A fantastic selection of items worth far more than you pay. Always curated perfectly and also a fantastic gift. Worth their weight in gold."
- Claire
30 Jan 2026
"Latest in Beauty has what will be the Trend
I have numerous Beauty Box subscriptions but Latest In Beauty never fails to deliver an exciting new variety of products at a high end value; catering for all of the family. It's the Final Boss of all 🕶 😆 Ive purchased every Trend Collection Box and multiple Mystery Boxes. I get so excited for new releases, knowing that the contents are what will be Trending before anyone knows."
- Alexandra Thompson
1 Oct 2025
"I absolutely love Latest in Beauty
I absolutely LOVE ‘latest in Beauty’! I love a bargain and the boxes are incredible value! The products are always beautiful, superbly packaged and with so many well known and up and coming brands. I often order for my teenage daughter and I and she loves it too! It’s like getting a Christmas stocking delivered to your door at all times throughout the year!!"
- Lyndsey Stanton
29 Sept 2025
"Amazing value and range of products
I am so impressed with the quality and volume of items in these boxes! When I find one I like I often buy a second one to stock up on items that I otherwise probably couldn’t afford. To me, opening a box is a little like Christmas morning as a child because there is so much there that I don’t know where to start.The value in these boxes is amazing (...)
I absolutely recommend Latest In Beauty and will continue to purchase from them myself"
- Laura
28 Sept 2025
*Corrects as of 10/04/2026