Virality doesn’t happen overnight. One moment a product is a hidden gem, and the next it’s appearing everywhere. You can’t escape it…you feel like you’re missing out, and you cannot wait to get your hands on it. Well, worry not: we’ve taken the guesswork out with this box. You can now enjoy what we think will dominate the beauty market without the unnecessary stress or FOMO.
What makes a product the next big thing?
It’s about being early to a trend or giving it a unique twist, but also making it feel effortlessly current. Bellapierre’s Watermelon Lip Oil is a perfect example: a new launch that’s giving lips that natural, hydrated shine. Bufarma’s Bare Skin Day Cream flips the script for sensitive skin, using buffalo milk to deliver hydration and glow. Doll Smash Lip Gloss Luxe gives you the coveted high-impact shine we’re all chasing.
Rituals are also evolving. Wellness is moving into everyday beauty. We Shut It Lip Mouth Tape turns sleep into a small, meaningful moment of self-care. Scent, too, is having a quiet takeover: Commodity Milk Expressive offers a niche fragrance that feels personal and comforting, while DAISE Body Mist XOXO has already found a Gen Z fanbase on TikTok.
Hair and nails aren’t being left behind. Glaze Supergloss Sheer Glow Mini taps into the glass-hair obsession, delivering glossy, frizz-free shine in ten minutes flat, while Salon 64 proves indie haircare can deliver professional results at home. Mylee’s Love Is Love Gel Nail Wraps make DIY manis look effortless yet statement-making, with 14 days of glossy, chip-resistant gel vibes.
Products that solve real problems and make routines feel simple and easy are the ones we’re backing, and this edit is packed with them. Skin Choice Breakout Patch Classic Darts tackles blemishes before they even appear, Glow Hub’s Scar Slayer Facial Serum is huge on TikTok and already a hot brand, and Grass & Co Focus Max Lion’s Mane Gummies bring functional mushrooms into your daily wellness routine keeping you deliciously alert.
These are the products we think will define beauty in 2026, and we let you try them first, before they’re everywhere. SHOP THE NEXT BIG THING NOW.
