Model Recommends
UNFILTERED & UNMISSABLE: RUTHS TAKE ON THE BRANDS
When Ruth Crilly puts her name to something, you know it’s worth listening. For years, she’s been one of the most trusted (and funniest) voices in beauty – sharp, unfiltered, and always with a knack for finding products that really work. Which is why we’re so excited to have her...
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RATED 4.6 'EXCELLENT' ON TRUSTPILOT WITH ALMOST 1K REVIEWS*
"Best beauty company ever
Best beauty company ever, great choice of products and always great deals, love, love, love. Highly recommended."
- Michelle
31 Mar 2026
"Always incredibly happy
Always incredibly happy with LiB products. I've been ordering their boxes for years and have been introduced to New Brands on many occasions that I now use. An excellent company - deliveries are always quick. And the excitement opening each box never fails."
- Stephanie
31 Mar 2026
Latest in Beauty is simply the best
Latest in Beauty is simply the best in the biz. Every offering combines that perfect balance of trusted trailblazer brands with the discovery of what will become your new favourite. It’s absolutely the perfect gift for yourself or any other beauty lover."
- Sarah
20 Feb 2026
"A fantastic selection of items
A fantastic selection of items worth far more than you pay. Always curated perfectly and also a fantastic gift. Worth their weight in gold."
- Claire
30 Jan 2026
"Latest in Beauty has what will be the Trend
I have numerous Beauty Box subscriptions but Latest In Beauty never fails to deliver an exciting new variety of products at a high end value; catering for all of the family. It's the Final Boss of all 🕶 😆 Ive purchased every Trend Collection Box and multiple Mystery Boxes. I get so excited for new releases, knowing that the contents are what will be Trending before anyone knows."
- Alexandra Thompson
1 Oct 2025
"I absolutely love Latest in Beauty
I absolutely LOVE ‘latest in Beauty’! I love a bargain and the boxes are incredible value! The products are always beautiful, superbly packaged and with so many well known and up and coming brands. I often order for my teenage daughter and I and she loves it too! It’s like getting a Christmas stocking delivered to your door at all times throughout the year!!"
- Lyndsey Stanton
29 Sept 2025
"Amazing value and range of products
I am so impressed with the quality and volume of items in these boxes! When I find one I like I often buy a second one to stock up on items that I otherwise probably couldn’t afford. To me, opening a box is a little like Christmas morning as a child because there is so much there that I don’t know where to start.The value in these boxes is amazing (...)
I absolutely recommend Latest In Beauty and will continue to purchase from them myself"
- Laura
28 Sept 2025
*Corrects as of 10/04/2026