If there’s one thing beauty lovers agree on right now, it’s this: Korea and Japan are running the skincare game. That’s exactly why we created our first-ever K-J BEAUTY HYPE // SO OBSESSED Edit, a curated collection worth £172, featuring 10 products from the most innovative brands shaping global beauty right now. Think: skin barrier care, targeted masking, de-puffing tech, and that unmistakable glass skin, which will change your skincare routine forever.
We know trying something new can be a little confusing, so we created a cheat sheet to not only make it easy for you, but also show you why K-J beauty is set to change the industry as we know it.
THE EDIT EVERYONE’S TALKING ABOUT
Curél – Hydrating Makeup Cleanser
This silky, ceramide-rich cleanser that melts away makeup while actively strengthening the skin barrier. Unlike typical cleansers that strip, it locks in hydration, leaving skin soft, calm, and prepped for the next step.
ANUA – Rice 70 Glow Milky Toner
A viral favourite for a reason. With 70% rice water, niacinamide, and ceramides, this toner doesn’t just hydrate, it balances oil, strengthens the skin barrier, and brightens for that coveted glass-skin finish. Unlike standard toners, it multitasks while feeling lightweight and silky.
Tokyo – Anti-Aging Facial Sheet Mask
Soaked in multi-molecular hyaluronic acid, collagen, and retinol, this mask deeply penetrates the skin to plump and smooth in minutes. It delivers targeted anti-aging results that typical sheet masks can’t, giving you a post-facial glow without the spa appointment.
Innisfree – Volcanic Clay Mask
Your multi-tasking pore hero. This cooling clay mask controls sebum, detoxifies congested areas, and refines texture with a gentle exfoliating effect. Unlike standard masks, its volcanic ingredients purify while leaving skin brightened and soothed.
Seoulista Beauty – Wonderberry Skin Defence Instant Facial®
A high-tech, cooling biocellulose mask that hugs your face for maximum serum absorption. It calms, de-puffs, and strengthens the skin barrier in just 20 minutes, delivering professional-level results at home that ordinary masks simply can’t match.
Shiseido – Vital Perfection Advanced Cream
Japanese innovation at its finest. Featuring the exclusive SafflowerRED™ complex, this cream stimulates self-regeneration, visibly firms, lifts, and brightens. It’s a step beyond regular moisturisers, combining advanced anti-aging science with luxurious texture.
CLE Cosmetics – Fluid Touch Liquid Liner (Dark Brown)
Soft definition meets staying power. The flat precision brush glides seamlessly for fine or bold lines that resist smudging. Unlike ordinary liners, it balances control, pigment, and comfort for sensitive eyes.
Chasin’ Rabbits – Freeze Tag Ice Roller
TThis serum-roller hybrid features a surgical steel roller that glides effortlessly over the face and neck, delivering instant hydration, calming redness, de-puffing, and tightening pores. The metal stays cold longer than standard rollers, boosting circulation and enhancing serum absorption for post-facial radiance at home (results most traditional rollers or gels simply can’t match).
STARSKIN – VIP The Gold Mask™ Hand
Because skincare shouldn’t stop at your face. These rose-infused foil gloves maximise absorption with a warming effect, deeply nourishing hands and cuticles in just 15 minutes. A luxurious treatment unlike standard hand creams.
STARSKIN – Wonderbrew Clear Skin Daytime Treatment
A lightweight, Mugwort-rich moisturiser that soothes, hydrates, and primes the skin for makeup. Unlike regular day creams, it balances irritation, delivers a soft dewy finish, and doubles as a calming prep step for your routine.
WHY WE’RE SO OBSESSED
From the precision of Japanese skincare to the playful innovation of Korean formulas, these products represent the best of both worlds… Together, they capture what’s really trending in beauty: intentional routines, intelligent ingredients, and visible results that look as good as they feel. And our K-J BEAUTY HYPE // SO OBSESSED Edit is just that!
