A brand as recognisable as Givenchy doesn’t just happen overnight. It takes unique vision, creative talent, and not to mention a lot of hard work! The founder of the House of Givenchy, Hubert de Givenchy, had all of those qualities and more. From a young age Givenchy had a flair for architecture and drawing, and covered his school notebooks with sketches. His love of fashion can be traced back to his grandmother, who got him interested in costumes by organising memorable dressing-up sessions.
The Givenchy Couture House – the first in what was to become a long line – was opened in 1952 in Paris where Givenchy presented his first collection on February 3rd. His first creations set the tone for Givenchy’s singular elegance, a very modern style, combining spirited irreverence with timeless chic, classicism with audacity. The Autumn-Winter 1952-53 collection marked the triumph of “Separates,” ensembles of chic, functional, interchangeable blouses and skirts, wearable Couture with comfortable yet refined clothing, Women were now free to create their own style.
GIVENCHY MEETS HOLLYWOOD…
This was only the beginning of Givenchy’s relationship with the liberation of women, which was explored through both the avenues of fashion and beauty. The unwavering friendship between Hubert de Givenchy and the actress Audrey Hepburn sealed the marriage between fashion and film, Paris and Hollywood. In Hepburn, Givenchy saw a new ideal of beauty and elegance. He designed the costumes for her films and turned her into a timeless fashion icon. He dedicated his first fragrance to her, launched in 1957 under the name L’Interdit. Embodying it, Hepburn was the first actress muse in the history of Perfumery.
PARFUMS GIVENCHY WAS BORN…
Naturally, the Couture House soon ventured into the world of cosmetics. Founded in 1989, the Make-up and Skincare lines were the next stepping stones for the brand to become even more intimate with women’s beauty. With it came the creations of some of Givenchy’s most recognisable and innovative products which you will find in the Givenchy Iconic Products Box: The British Beauty Blogger Edit.
Phenomen’Eyes – A revolutionary mascara designed by Nicolas Degennes in 2008 and reinvented in 2015 with a new innovative formula. Phenomen’Eyes offers a high-precision application technique using a round brush, it provides 360° application that captures every lash, even the most difficult to reach. The result is precise, the definition is extreme, with lashes that are fanned-out to infinity. The must have of Givenchy Le Makeup.
Hydra Sparkling – Since 2009, this range of skincare has made a name for itself by responding to two main women’s concerns – hydration and luminosity – through its effectiveness, glamour and unique techniques. The range utilises the Sparkling Water Complex; an exclusive cocktail of five molecules which initiates the water in the skin cells to activate and boost hydration.
Le Rouge – More than a lipstick. Encased in an elegant silver and genuine leather case, Le Rouge is a rich with luxe pigments that coat the lips with radiant, lasting colour with a single stroke. The lightweight, ultra-smooth, non-sticky texture glides on to softly shape and contour the lips, beautifully. A true Couture accessory.
Gentlemen Only – Launched in 2013, this men’s fragrance range truly represents the 21st century gentlemen. While still attached to personal values, he also lives in the present – today’s vibrant, complex, global era. His natural, refined elegance and sensuality is a reflection of the times. With this range, the House pushed luxury and impertinence to new heights for men.
Dahlia Divin – When Gold meets Fragrance. This recent Givenchy creation is illuminated with a thousand golden threads. Dahlia Divin is an exquisitely refined, sensual fragrance that envelops the skin with a warm, radiance and ethereal luster that like a golden Haute Couture gown, leaves you feeling…divine.