As we step into the new year, it’s time to refresh our beauty routines and embrace the hottest trends of 2024. The Stylist What’s Hot Collection Box is your gateway to staying on-trend. Packed with carefully curated 20 items from established and emerging brands, this collection is your passport to surviving January in style. Each product in the Stylist What’s Hot is a statement piece, a beacon of what’s in vogue, what’s effective, and what’s destined to become a cult classic. Whether you’re a beauty connoisseur or a trendsetter in the making, this collection is your passport to staying ahead of the curve in the dynamic world of beauty. Let’s delve into the collection and discover how each product aligns with the latest beauty trends.

The Ordinary – Multi-Peptide + HA Serum

The Ordinary’s Multi-Peptide + HA Serum sets the tone for 2024 by combining luxury skincare with sustainability, delivering a youthful, radiant complexion. It not only fulfils its promise of a youthful complexion but also aligns with the sustainable skincare trend. The brand’s commitment to minimalistic packaging and cruelty-free formulations makes it a standout choice for eco-conscious beauty enthusiasts.

L’Oreal Paris Makeup – Panorama Mascara – Black

In 2024, eyes take centre stage with hyper-defined lashes. L’Oréal Paris Makeup’s Panorama Mascara in Black provides intense volume and a panoramic effect, creating eyes that captivate and draw attention, staying ahead of the trend curve.

Weleda – Skin Food Nourishing Cleansing Balm

Clean beauty is a buzzword for a reason. Weleda’s Skin Food Nourishing Cleansing Balm isn’t just a clean beauty gem; it’s a TikTok trendsetter. This luxurious cleansing balm, free from harmful ingredients, is making waves as the go-to product for a gentle yet effective skincare routine. Join the TikTok community and elevate your daily cleanse into a hot and trendy self-care ritual. Embrace the clean beauty craze that’s capturing hearts and skin on TikTok, nourishing not just your complexion but your spirit too.

Spectrum – A18 Pink Concealer Brush

Experience makeup application like never before with Spectrum’s A18 Pink Concealer Brush. This isn’t just a beauty tool; it’s a game-changer. Effortless and cool, this brush makes applying concealer a breeze, turning a once mundane task into a stylish ritual. The ergonomic design ensures ease of use, while the chic pink hue adds a touch of glamour to your beauty routine. Elevate your makeup game with this must-have accessory that not only simplifies but transforms the way you conceal, making every application a cool and effortless affair.

Shiseido – TechnoSatin Gel Lipstick – Red Shift

A classic red lip is timeless, and Shiseido’s TechnoSatin Gel Lipstick in Red Shift epitomises sophistication. This ultra-comfortable, weightless lipstick employs Stretch-Flex Technology to provide long-lasting colour and all-day hydration, culminating in a full-coverage satin finish. Winner of the Stylist 2024 Awards for the best TechnoSatin lipstick.

Revlon – PhotoReady Prime Plus Primer Perfecting + Smoothing OR Brightening + Skin-Tone Evening

2024 is the year of flawless skin, and Revlon’s PhotoReady Prime Plus Primer ensures your skin is picture-perfect. Revlon introduces a new generation of primers, allowing you to instantly create a smooth, pristine canvas. But it doesn’t stop there – these hybrid face primers not only enhance the immediate appearance of your skin but also work to improve its texture over time. Whether you get the Perfecting + Smoothing or Brightening + Skin-Tone Evening variant, Revlon’s PhotoReady Prime Plus Primer ensures your makeup stays put, leaving you with a picture-perfect look that lasts all day.

Brows by Sarah – Fluff it Up

Bid farewell to overly sculpted brows; natural, feathered brows continue to reign supreme in 2024, and Brows by Sarah’s Fluff it Up is your tool for achieving the effortlessly chic brow look that complements any style.

Zelens – Power B

Skincare boosters are gaining popularity, and Zelens’ Power B is a trendsetter in this category. This skincare booster allows you to tailor your routine for a revitalised and personalised glow. Elevate your skincare routine by adding a few drops of this powerhouse product, designed to revitalise and energise your complexion.

Mii Cosmetics – Colour Confidence Nail Polish – Cool Grey OR Baltic Blue

Dive into the trend of moody nail colours with Mii Cosmetics’ Colour Confidence Nail Polish in Cool Grey or Baltic Blue. These shades not only exude sophistication but also perfectly encapsulate the prevailing mood of the year. The fast-drying formula, enriched with a vitamin complex, pampers your nails with Vitamin C, fortifies them with Vitamin A, and shields them with Vitamin E. With an easy application using the pro-glide brush, achieving precision and salon-worthy, chip-resistant manicures has never been simpler.

ICONIC London – Brow Silk

Step into 2024 with the coveted feathered brows, effortlessly achieved with ICONIC London’s Brow Silk. This essential product allows you to tame, set, and define your brows, imparting a silky finish for a soft and naturally alluring appearance. The distinctive formula seamlessly blends the advantages of brow soaps, waxes, and gels into a silky balm. 

Maria Nila – Repair Booster Masque

Hair repair is a trend that’s here to stay. Maria Nila’s Repair Booster Masque is a must-have, offering deep nourishment to your locks, leaving them healthy, vibrant, and ready to face the challenges of the new year. Nourish your locks from root to tip, embracing a holistic approach to hair health.

Grown Alchemist – Deep Cleansing Facial Masque: Wheatgerm, Ginkgo, Cranberry

Building on the superfood skincare trend, Grown Alchemist’s Deep Cleansing Facial Masque incorporates wheatgerm, ginkgo, and cranberry for a next-level detoxifying and rejuvenating experience. Grown Alchemist has successfully tapped into the essence of why people love superfood-infused skincare — the belief that beauty should be nourishing, holistic, and effective. 

Calvin Klein – CK One Eau de Toilette Deluxe Mini

Unisex fragrances continue to gain popularity, and nostalgia meets modernity with Calvin Klein’s CK One Eau de Toilette Deluxe Mini, the perfect addition to your fragrance collection. Its fresh and modern scent is a timeless choice that transcends gender boundaries.

Nutriburst – Collagen Revive

Wondering why collagen is the beauty buzzword? Collagen, the essential protein responsible for maintaining skin elasticity and suppleness, has become a formidable trend in skincare. As we age, collagen production naturally decreases, leading to fine lines and loss of skin firmness. Nutriburst’s Collagen Revive is not just a supplement; it’s a powerhouse formulation designed to boost collagen production from within, unveiling a radiant complexion.

bareMinerals – Loose Blush – Rose Radiance

Ethereal, radiant glows are in, and bareMinerals’ Loose Blush in Rose Radiance adds the perfect touch of luminosity. What makes it stand out? bareMinerals’ Loose Blush in Rose Radiance isn’t just a blush; it’s the transformative touch that elevates your complexion to a new level of natural, lit-from-within brilliance. The finely milled powder seamlessly blends with your skin, imparting a soft and diffused flush that mirrors the luminous glow celebrated in today’s beauty landscape.

Pixi – Hello Kitty Anywhere Patches

Skincare gets a playful twist in 2024, and Pixi’s Hello Kitty Anywhere Patches are the embodiment of it. Infuse fun into your routine while revitalising tired eyes with these adorable patches.

KISS ImPRESS Falsies – Natural OR Voluminous OR Spiky

Step into the world of hottest, most exciting lashes with KISS ImPRESS Falsies, where personalisation is the key to unlocking your boldest and most dynamic looks. KISS ImPRESS Falsies go beyond being a mere beauty accessory; they become a transformative tool in your arsenal, allowing you to curate a look that speaks volumes about your unique style. As the beauty scene continues to celebrate individuality and self-expression, these falsies emerge as the go-to choice for those seeking the hottest, best, and most thrilling lash experience.

KISS Bare But Better Nails – Nude Drama OR Nude Glow OR Nude Nude OR Nudies

Dive into the trend of understated elegance with KISS Bare But Better Nails, celebrating the timeless allure of nude shades from Drama to Glow to Nude Nude. In perfect harmony with the minimalist and quiet luxury movement, this collection offers a sophisticated palette that allows you to express your style with refined simplicity. Each shade speaks to the essence of minimalism, making KISS Bare But Better Nails the epitome of quiet luxury, where less is undeniably more.

The Body Shop – Pink Grapefruit Shower Gel

Revitalise your routine with a splash of cool and the talk of the town – The Body Shop’s Pink Grapefruit Shower Gel. This hot and popular product doesn’t just invigorate; it sets the standard for incorporating refreshing citrus notes into your daily beauty regimen. Elevate your mornings with this cool sensation, making it the go-to choice for those who crave a burst of freshness and want to stay in the loop with the latest buzz in beauty.”

Percy & Reed – Turn Up The Volume Volumising No Oil Oil

Dive into the resurgence of ’90s hair trends with Percy & Reed’s Turn Up The Volume Volumising No Oil Oil. It’s the ultimate secret weapon for achieving that iconic bounce and volume reminiscent of the ’90s era. Say goodbye to heavy styling products and hello to effortlessly voluminous hair that embodies the carefree spirit of the ’90s. Make this your go-to choice for recreating the nostalgic charm of bouncy, vibrant locks, turning heads with a look that effortlessly captures the essence of the ’90s hair trend.

Embrace the trends, experiment with new looks, and let the Stylist What’s Hot be your guide to a stylish and on-trend January. It’s your guide to the future of beauty – a revelation of the skincare, makeup, and hair and body essentials that will be on everyone’s lips and in everyone’s hands in 2024. Welcome the new year with confidence and a fresh, fashionable approach to beauty!