As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?


Mobile beauty service platform, Treatwell, has launched a petition to protect and support the hair and beauty industry in response to the Covid-19 pandemic. The petition focuses on asking the government to provide economic hardship relief for the industry. Treatwell’s new Facebook group, Behind Closed Doors, has been created to promote conversation and advice sharing. It’s a place to talk, to air your worries during this uncertain time (and beyond) and to find advice from people in the same situation. Treatwell’s salon ambassadors are in the group, alongside experts from our finance, marketing, HR and legal teams ready to answer questions and provide support. You can view and sign the petition at



The independent brewer BrewDog has announced its debut hand sanitiser, Punk Sanitiser. The new launch is designed to help as many people as possible stay safe during the current pandemic and relief hand sanitiser shortages.



In light of the current pandemic, L’Oréal has implemented a European Solidarity Programme to support the fight against Coronavirus by all stakeholders. Hospitals, care homes and pharmacies who are at the front-line, food distribution stakeholders, hair salons, perfume stores and suppliers of VSE/SMEs and partner non-profit organisations are in need of support. L’Oréal has pledged solidarity with health authorities whereby the group’s factories have started making hand sanitiser and will now ramp up its production line to support the needs of French and European health authorities. La Roche-Posay will also equip all partner hospitals, care homes and main partner pharmacies with hand sanitiser and is already distributing bottles free of charge to French pharmacies that are able to produce hand sanitiser in their own dispensaries. Garnier will supply and distribute several million units of hand sanitiser to food distribution customers for their employers, while L’Oréal is freezing the payments of hair salons and small perfume shops until their businesses resume. For suppliers who have been most exposed to the crisis, L’Oréal will shorten its payment times with systematic immediate payments. The L’Oréal Foundation has additionally decided to donate one million euros to its partner non-profit organisations, who are committed to combating insecurity.



Skincare brand Starface has launched in the UK. The cruelty-free and vegan hydrocolloid brand specialises in pimple patches for acne-prone skin. Its debut product, the Hydro-Star, works to speed up the recovery process by drawing our pimples forming under the skin, blocking out environmental irritants while stopping you from picking and aggravating the area.


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