Written by Maria Nichol

LiB Box Best of 2020, incoming… from cosmetic trailblazers to iconic bestsellers, we’ve taken our pick of in-demand brands and products that were either entered into the Latest in Beauty Haul of Fame or were our Beauty Counter faves throughout the year. This edit of the top 10 formulas that really work has some big names inside – read on to find out who they are, and why they’re worthy of being the best. 



Synonymous with creating the ‘flawless face’, effortlessly elegant no-makeup-makeup looks are just a pat of powder away with world-renowned cosmetics brand Laura Mercier. Built for women of all ages and skin types, this professional-standard setting powder blends effortlessly for a lightweight wear, setting makeup for 16 hours. We love its super smooth application, and you’ll be able to try this brand new shade ‘Honey’, in a deluxe mini.




We’re always on board with that instant spa facial feel. OSKIA have won awards for their specialist nutritional skincare that’s all-natural, cruelty-free and made in the UK. This nutri-active resurfacing mask delivers long term anti-ageing and brightening results with the use of organically-certified rose, passion fruit and chamomile, all in a dreamy, rich, textured cream that leaves the complexion smoother, more illuminated and irresistibly scented. 




Harnessing the art and science of plant essences, we recommend Aveda for their natural and eco-friendly products that enhance your beauty regime. We love this do-good prepper because of its effective and versatile nature – heat protection, humidity defence and hair smoothing, all in one little bottle! And the ingredients? A delectable mix of organic aloe, maize and guar bean.





Celebrated for their cult cosmetics that are wearable and high-quality, iconic MUA Francois NARS has created a line that’s solidified itself as a firm industry favourite. ‘Starwoman’ is an irresistibly potent pigment that applies like an ink and dries down to lock in the formula. Smudge-resistant, carefree wear guaranteed, all packing a punch in a handbag-friendly deluxe mini.  




Inika has been on our radar for a while now, and we love the Australian brand’s authentic, all-natural approach. “No footnotes, no asterisks, just the next generation of beauty standards”. One of our go-to’s is their Long Lash Vegan Mascara that creates silky smooth, clump-free lashes in just a few strokes. We love this formula because it’s not just about a jet black pigment – it’s composed of 100% natural ingredients including carnauba wax to boost lash volume and length for a spectacular panoramic effect. 




Loved for its formulas that perform under pressure – waterproof, sweatproof… you name it – SportFX products are innovative and effective. We’re all about these eco-friendly microfibre cloths that banish stubborn dirt and leftover makeup, leaving your feeling fresh, clean and ready to take on the day. These cloths are machine washable, cruelty-free and recyclable, too. 



It was a no-brainer to include legendary makeup brand M.A.C. in this edit, and the long-lasting rosy-brown matte is one of our fave shades. Their lipsticks are what made them famous, and that’s why we knew it was essential to include such a cult formula! 




Why try one scent when you can try five? We’re big fans of Floral Street, who pride themselves on creating cruelty-free, vegan and sustainable fragrances and this dark and delectable collection was a perfect pick for the season. Expect a mix of heady, evocative fragrances in this mini scent wardrobe. 




Luxury beauty brand Rodial was born from founder and former beauty editor Maria Hatzistefanis’ experience working with celebrity makeup artists. Potent formulas with innovative, hardworking ingredients await, and this Rodial smoothing lip mask is one of our top picks. Formulated with dragon’s blood extract, hyaluronic acid and glycerine, indulge yourself in intense hydration with anti-inflammatory effects.




A pioneer in natural-origin cosmetology, French brand NUXE’s products are legendary and they’re constantly striving to create an innovative, more responsible approach to beauty. This certified-organic, luxurious serum does just that, harnessing the antioxidant properties of chia seed extract to protect skin from harmful everyday external factors and preserve its youthful appearance. The aromatic formula with 99% natural origin ingredients melts into the skin to hydrate, plump and reveal your natural radiance.