The Fabulous What’s Hot 2022 edit lands tomorrow. From tried and tested cult classics and ingredient-led skincare brands to mindful and up-and-coming beauty brands emerging in the beauty sphere, there’s plenty to look forward to. Get ready to kick the year off with an edit featuring the latest beauty innovations from well-known brands.

Keep reading to learn more about the brands that will be featured in the edit.


Eucerin is a dermatologist-recommended skincare brand that develops products that are clinically proven to strengthen the skin. With advanced research and driven by the goal to make everyone feel good in their skin, Eucerin strives to offer products with the highest quality and standard. Recognised as one of the leading dermo-cosmetics brands, you can trust Eucerin’s products to deliver results.


London-based cosmetics band Rimmel London was founded to push boundaries in the world of beauty. Now, Rimmel London continues to innovate and create products that encourage everyone to experiment and express themselves with makeup. Whether you’re aiming for a party look or a natural everyday look, Rimmel has got you covered for any occasion with their wide range of makeup.

Amanda Harrington

With a mission to provide both products and tools to help you achieve a natural and long-lasting tan, Amanda Harrington aims to meet your every tanning need while granting you a luxurious, indulgent and sensorial experience. Featuring innovative and one-of-a-kind formulas, Amanda Harrington combines the most effective cosmeceutical technology with bespoke tints that suit your undertone.

PRAI Beauty

Experts in formulation, PRAI Beauty have designed a range of products that directly target areas of the skin, such as the delicate skin on the neck and decolletage, which are prone to fine lines and wrinkles. Their products are formulated with clinically proven ingredients that deliver real and visible results.


Founded in 2015, Ecooking is your go-to destination for everyday affordable luxury for your skin. Ecooking prides itself on using only the best ingredients for all its skincare products. The brand’s products are developed to solve a variety of skin concerns for all skin types and are made to help you achieve healthy and beautiful skin.


As a cult-favourite makeup brand, Benefit is favoured by beauty aficionados all over the globe. From game-changing mascaras and brow products to pore-perfecting primers, Benefit provides you with a wide range of must-try makeup products. Housed in fun and bold packaging, Benefit features products that help you achieve any look.


Starting with a salon created by two of London’s most prestigious hairdressers, Percy & Reed are a quintessentially British hair care brand that make it easy to achieve salon quality results from the comfort of your home.


Founded by entrepreneur Zoe Boikou, Zoeva is a beauty brand committed to crafting formulas that create a luxurious experience yet is also affordable for their customers. As a brand that’s also committed to supporting women everywhere, Zoeva partners with charitable organisations that support women in facing domestic abuse, cancer or homelessness.

Skin Proud

Skin Proud offers a no-fuss approach to skincare. Blending together science-led ingredients with powerful natural extracts, Skin Proud creates products that are simple and effective to suit every skin type with formulas that nourish your skin throughout the day and renew it through the night.


Florena combines the power of nature with new technologies to deliver innovative fermented skincare products that provide the skin with antioxidants to strengthen and protect it from external stressors. Florena carries a range of skincare products designed to meet the needs of those looking for natural, certified and sustainable skincare without sacrificing performance.


Bringing backstage beauty to life, NARS excels within the world of makeup innovation. With a multitude of multi-use beauty products, you can always count on NARS for performance payoff, punchy pigment and formulations that shine bright with character and personality.

Doctors Formula

As a cosmeceutical skincare brand founded in 2014, Doctors Formula creates efficacious products that are formulated with active ingredients, which have been clinically proven to treat different skincare concerns. Featuring power packed ingredients, Doctors Formula’s products help boost the skin’s collagen and strengthen the skin’s natural barrier.

Written by: Romy Rose Reyes